{"id":536,"date":"2026-09-14T20:51:44","date_gmt":"2026-09-14T20:51:44","guid":{"rendered":"https:\/\/flowbase.co.mz\/blog\/?p=536"},"modified":"2026-09-14T20:51:44","modified_gmt":"2026-09-14T20:51:44","slug":"como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo","status":"publish","type":"post","link":"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/","title":{"rendered":"Como Corrigir Erros 404 no WordPress e Evitar Perder Visitantes e SEO"},"content":{"rendered":"<div>\n<div class=\"stage-layout flex h-svh w-screen flex-col pt-[env(safe-area-inset-top,0px)]\">\n<div class=\"relative z-0 flex min-h-0 w-full flex-1\">\n<div class=\"relative flex min-h-0 w-full min-w-0 flex-1\">\n<div class=\"group\/side-pane-shell-host relative flex min-h-0 min-w-0 flex-1 has-[[data-side-pane-shell-transition]]:overflow-x-clip\" data-side-pane-shell-host=\"true\">\n<div class=\"@container\/main relative flex min-w-0 flex-1 flex-col -translate-y-[calc(env(safe-area-inset-bottom,0px)\/2)] pt-[calc(env(safe-area-inset-bottom,0px)\/2)]\">\n<div class=\"@w-sm\/main:[scrollbar-gutter:var(--stage-scroll-gutter)] touch:[scrollbar-width:none] group\/scroll-root relative flex min-h-0 min-w-0 flex-1 flex-col [scrollbar-gutter:stable] not-print:overflow-x-clip not-print:overflow-y-auto group-data-stream-active\/scroll-root:[overflow-anchor:none] not-print:data-expanded-composer:overflow-y-hidden! not-print:data-voice-focus-mode:overflow-y-hidden! scroll-pt-(--header-height) [--sticky-padding-top:var(--header-height)] [--sticky-padding-bottom:0px] [--scroll-root-safe-area-inset-top:calc(var(--sticky-padding-top)+env(safe-area-inset-top,0px))] [--scroll-root-safe-area-inset-bottom:calc(var(--sticky-padding-bottom)+var(--screen-keyboard-height,0px)+env(safe-area-inset-bottom,0px))] [--scroll-root-safe-area-height:calc(100lvh-var(--scroll-root-safe-area-inset-top)-var(--scroll-root-safe-area-inset-bottom))] has-data-[fixed-header=less-than-md]:md:scroll-pt-0 has-data-[fixed-header=less-than-md]:md:[--sticky-padding-top:0px] has-data-[fixed-header=never]:scroll-pt-0 has-data-[fixed-header=never]:[--sticky-padding-top:0px] has-data-[fixed-header=less-than-xl]:@w-xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xl]:@w-xl\/main:[--sticky-padding-top:0px] has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:[--sticky-padding-top:0px] group-data-[side-pane-shell-open]\/side-pane-shell-host:[scrollbar-width:none] group-data-[side-pane-shell-open]\/side-pane-shell-host:[&amp;::-webkit-scrollbar]:hidden\" data-scroll-root=\"\" data-scroll-from-top=\"\">\n<div class=\"contents\">\n<p>Um dos problemas mais comuns em sites WordPress \u00e9 o famoso <strong data-start=\"132\" data-end=\"168\">erro 404 \u2014 P\u00e1gina n\u00e3o encontrada<\/strong>. Ele aparece quando algu\u00e9m tenta acessar uma URL que n\u00e3o existe mais, foi alterada ou est\u00e1 incorreta.<\/p>\n<div class=\"contents\" role=\"presentation\">\n<div id=\"thread\" class=\"group\/thread flex flex-col min-h-full\">\n<div class=\"composer-parent flex flex-1 flex-col focus-visible:outline-0\">\n<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\">\n<div class=\"flex min-h-0 grow flex-col text-sm\">\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-WEB:fbd5f053-9633-403d-a4ed-cc671d575ffb-3\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:fbd5f053-9633-403d-a4ed-cc671d575ffb-3\" data-turn-id-container=\"request-WEB:fbd5f053-9633-403d-a4ed-cc671d575ffb-3\" data-testid=\"conversation-turn-8\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"9765dd5a-92a5-4db7-a3f8-07f64aaf844b\" data-message-model-slug=\"gpt-5-6\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\">\n<p data-start=\"272\" data-end=\"447\">Al\u00e9m de prejudicar a experi\u00eancia dos visitantes, muitos erros 404 espalhados pelo site podem dificultar o trabalho dos motores de busca e desperdi\u00e7ar oportunidades de tr\u00e1fego.<\/p>\n<p data-start=\"449\" data-end=\"585\">A boa not\u00edcia \u00e9 que, na maioria dos casos, <strong data-start=\"492\" data-end=\"584\">\u00e9 poss\u00edvel identificar e corrigir esses erros sem conhecimentos avan\u00e7ados de programa\u00e7\u00e3o<\/strong>.<\/p>\n<p data-start=\"587\" data-end=\"712\">Neste artigo, voc\u00ea vai aprender o que causa os erros 404, como encontr\u00e1-los e, principalmente, como corrigi-los corretamente.<\/p>\n<hr data-start=\"714\" data-end=\"717\" \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabela de conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a8541;color:#1a8541\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a8541;color:#1a8541\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#O_que_e_o_erro_404_no_WordPress\" >O que \u00e9 o erro 404 no WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Por_que_os_erros_404_sao_um_problema\" >Por que os erros 404 s\u00e3o um problema?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#1_Prejudicam_a_experiencia_do_visitante\" >1. Prejudicam a experi\u00eancia do visitante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#2_Voce_pode_perder_trafego\" >2. Voc\u00ea pode perder tr\u00e1fego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#3_Podem_prejudicar_a_navegacao\" >3. Podem prejudicar a navega\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#4_Podem_afetar_o_SEO_indiretamente\" >4. Podem afetar o SEO indiretamente<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Como_encontrar_erros_404_no_WordPress\" >Como encontrar erros 404 no WordPress<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#1_Verifique_o_Google_Search_Console\" >1. Verifique o Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#2_Procure_links_quebrados_dentro_do_site\" >2. Procure links quebrados dentro do site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Como_corrigir_um_erro_404_no_WordPress\" >Como corrigir um erro 404 no WordPress<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Metodo_1_Atualizar_o_link_quebrado\" >M\u00e9todo 1: Atualizar o link quebrado<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Metodo_2_Criar_um_redirecionamento_301\" >M\u00e9todo 2: Criar um redirecionamento 301<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Por_que_o_redirecionamento_301_e_importante\" >Por que o redirecionamento 301 \u00e9 importante?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Metodo_3_Usar_o_Rank_Math_para_redirecionamentos\" >M\u00e9todo 3: Usar o Rank Math para redirecionamentos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Metodo_4_Restaurar_uma_pagina_eliminada\" >M\u00e9todo 4: Restaurar uma p\u00e1gina eliminada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Quando_NAO_devemos_corrigir_um_erro_404\" >Quando N\u00c3O devemos corrigir um erro 404?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Como_evitar_novos_erros_404\" >Como evitar novos erros 404<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#1_Pense_antes_de_alterar_URLs\" >1. Pense antes de alterar URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#2_Utilize_URLs_amigaveis\" >2. Utilize URLs amig\u00e1veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#3_Revise_os_links_internos\" >3. Revise os links internos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#4_Faca_backups_regularmente\" >4. Fa\u00e7a backups regularmente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#E_se_o_erro_404_aparecer_em_muitas_paginas\" >E se o erro 404 aparecer em muitas p\u00e1ginas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Erros_404_e_SEO_o_que_realmente_importa\" >Erros 404 e SEO: o que realmente importa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Checklist_para_corrigir_erros_404\" >Checklist para corrigir erros 404<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/flowbase.co.mz\/blog\/como-corrigir-erros-404-no-wordpress-e-evitar-perder-visitantes-e-seo\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-section-id=\"1yck7nk\" data-start=\"719\" data-end=\"754\"><span class=\"ez-toc-section\" id=\"O_que_e_o_erro_404_no_WordPress\"><\/span>O que \u00e9 o erro 404 no WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"756\" data-end=\"908\">O erro <strong data-start=\"763\" data-end=\"770\">404<\/strong> significa basicamente que o servidor recebeu o pedido por uma determinada p\u00e1gina, mas n\u00e3o encontrou o conte\u00fado correspondente \u00e0quela URL.<\/p>\n<p class=\"\" data-start=\"910\" data-end=\"964\">Por exemplo, imagine que o seu site tinha esta p\u00e1gina:<\/p>\n<p data-start=\"966\" data-end=\"994\"><code data-start=\"966\" data-end=\"994\">seusite.com\/guia-wordpress<\/code><\/p>\n<p data-start=\"996\" data-end=\"1031\">Depois voc\u00ea altera o endere\u00e7o para:<\/p>\n<p data-start=\"1033\" data-end=\"1072\"><code data-start=\"1033\" data-end=\"1072\">seusite.com\/guia-wordpress-iniciantes<\/code><\/p>\n<p data-start=\"1074\" data-end=\"1142\">Se algu\u00e9m tentar acessar a URL antiga, poder\u00e1 encontrar um erro 404.<\/p>\n<p data-start=\"1144\" data-end=\"1178\">Isso tamb\u00e9m pode acontecer quando:<\/p>\n<ul data-start=\"1180\" data-end=\"1395\">\n<li data-section-id=\"1fbrqhp\" data-start=\"1180\" data-end=\"1205\">uma p\u00e1gina \u00e9 eliminada;<\/li>\n<li data-section-id=\"1wh7fk4\" data-start=\"1206\" data-end=\"1235\">um artigo muda de endere\u00e7o;<\/li>\n<li data-section-id=\"f1hmh0\" data-start=\"1236\" data-end=\"1260\">um produto \u00e9 removido;<\/li>\n<li data-section-id=\"pwzv3u\" data-start=\"1261\" data-end=\"1299\">um link foi digitado incorretamente;<\/li>\n<li data-section-id=\"iscr2k\" data-start=\"1300\" data-end=\"1332\">um menu cont\u00e9m uma URL antiga;<\/li>\n<li data-section-id=\"1sfrj7z\" data-start=\"1333\" data-end=\"1395\">outro site possui um link desatualizado para o seu conte\u00fado.<\/li>\n<\/ul>\n<hr data-start=\"1397\" data-end=\"1400\" \/>\n<h2 data-section-id=\"4lzhzi\" data-start=\"1402\" data-end=\"1442\"><span class=\"ez-toc-section\" id=\"Por_que_os_erros_404_sao_um_problema\"><\/span>Por que os erros 404 s\u00e3o um problema?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1444\" data-end=\"1534\">Um erro 404 ocasional \u00e9 normal e n\u00e3o significa que o seu site esteja com problemas graves.<\/p>\n<p data-start=\"1536\" data-end=\"1655\">O problema aparece quando existem <strong data-start=\"1570\" data-end=\"1596\">muitos links quebrados<\/strong> ou quando p\u00e1ginas importantes do site deixam de funcionar.<\/p>\n<h3 data-section-id=\"17t7toa\" data-start=\"1657\" data-end=\"1701\"><span class=\"ez-toc-section\" id=\"1_Prejudicam_a_experiencia_do_visitante\"><\/span>1. Prejudicam a experi\u00eancia do visitante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1703\" data-end=\"1836\">Imagine que algu\u00e9m encontra o seu artigo no Google, clica no resultado e recebe uma p\u00e1gina dizendo que o conte\u00fado n\u00e3o foi encontrado.<\/p>\n<p data-start=\"1838\" data-end=\"1908\">A tend\u00eancia \u00e9 voltar aos resultados de pesquisa e procurar outro site.<\/p>\n<h3 data-section-id=\"8mz564\" data-start=\"1910\" data-end=\"1941\"><span class=\"ez-toc-section\" id=\"2_Voce_pode_perder_trafego\"><\/span>2. Voc\u00ea pode perder tr\u00e1fego<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1943\" data-end=\"2073\">Se uma p\u00e1gina recebe visitantes atrav\u00e9s do Google ou de outros sites e passa a retornar 404, voc\u00ea pode perder parte desse tr\u00e1fego.<\/p>\n<h3 data-section-id=\"mdf7st\" data-start=\"2075\" data-end=\"2110\"><span class=\"ez-toc-section\" id=\"3_Podem_prejudicar_a_navegacao\"><\/span>3. Podem prejudicar a navega\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2112\" data-end=\"2199\">Links quebrados dentro dos seus pr\u00f3prios artigos tornam a navega\u00e7\u00e3o menos profissional.<\/p>\n<h3 data-section-id=\"1uqejcz\" data-start=\"2201\" data-end=\"2240\"><span class=\"ez-toc-section\" id=\"4_Podem_afetar_o_SEO_indiretamente\"><\/span>4. Podem afetar o SEO indiretamente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2242\" data-end=\"2326\">Um erro 404, por si s\u00f3, <strong data-start=\"2266\" data-end=\"2325\">n\u00e3o significa automaticamente uma penaliza\u00e7\u00e3o no Google<\/strong>.<\/p>\n<p data-start=\"2328\" data-end=\"2554\">Entretanto, uma grande quantidade de URLs quebradas, especialmente quando poderiam ser redirecionadas para p\u00e1ginas relevantes, pode resultar em uma experi\u00eancia pior para usu\u00e1rios e dificultar a manuten\u00e7\u00e3o da estrutura do site.<\/p>\n<hr data-start=\"2556\" data-end=\"2559\" \/>\n<h1 data-section-id=\"v9filx\" data-start=\"2561\" data-end=\"2600\"><span class=\"ez-toc-section\" id=\"Como_encontrar_erros_404_no_WordPress\"><\/span>Como encontrar erros 404 no WordPress<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p data-start=\"2602\" data-end=\"2669\">Antes de corrigir os erros, voc\u00ea precisa descobrir onde eles est\u00e3o.<\/p>\n<p data-start=\"2671\" data-end=\"2709\">Existem v\u00e1rias maneiras de fazer isso.<\/p>\n<h2 data-section-id=\"1tjfewz\" data-start=\"2711\" data-end=\"2750\"><span class=\"ez-toc-section\" id=\"1_Verifique_o_Google_Search_Console\"><\/span>1. Verifique o Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2752\" data-end=\"2850\">Uma das melhores ferramentas para acompanhar problemas de indexa\u00e7\u00e3o \u00e9 o <strong data-start=\"2824\" data-end=\"2849\">Google Search Console<\/strong>.<\/p>\n<p data-start=\"2852\" data-end=\"2990\">Depois de adicionar e verificar o seu site, voc\u00ea pode consultar os relat\u00f3rios de indexa\u00e7\u00e3o para identificar URLs que apresentam problemas.<\/p>\n<p data-start=\"2992\" data-end=\"3067\">Isso permite descobrir p\u00e1ginas que o Google tentou acessar e n\u00e3o encontrou.<\/p>\n<p data-start=\"3069\" data-end=\"3200\"><strong data-start=\"3069\" data-end=\"3084\">Importante:<\/strong> nem toda URL 404 precisa ser corrigida. Algumas podem simplesmente ser p\u00e1ginas que voc\u00ea realmente decidiu eliminar.<\/p>\n<hr data-start=\"3202\" data-end=\"3205\" \/>\n<h2 data-section-id=\"1suvhwo\" data-start=\"3207\" data-end=\"3251\"><span class=\"ez-toc-section\" id=\"2_Procure_links_quebrados_dentro_do_site\"><\/span>2. Procure links quebrados dentro do site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3253\" data-end=\"3329\">Tamb\u00e9m \u00e9 importante verificar os links existentes nos seus pr\u00f3prios artigos.<\/p>\n<p data-start=\"3331\" data-end=\"3366\">Por exemplo, voc\u00ea pode ter escrito:<\/p>\n<blockquote data-start=\"3368\" data-end=\"3413\">\n<p data-start=\"3370\" data-end=\"3413\">\u201cVeja tamb\u00e9m o nosso guia sobre WordPress.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"3415\" data-end=\"3483\">Mas o artigo foi posteriormente apagado ou teve o endere\u00e7o alterado.<\/p>\n<p data-start=\"3485\" data-end=\"3545\">Nesse caso, o visitante encontrar\u00e1 um link que n\u00e3o funciona.<\/p>\n<p data-start=\"3547\" data-end=\"3648\">Fa\u00e7a uma revis\u00e3o peri\u00f3dica dos artigos mais antigos, principalmente aqueles que recebem mais visitas.<\/p>\n<hr data-start=\"3650\" data-end=\"3653\" \/>\n<h1 data-section-id=\"w23qsb\" data-start=\"3655\" data-end=\"3695\"><span class=\"ez-toc-section\" id=\"Como_corrigir_um_erro_404_no_WordPress\"><\/span>Como corrigir um erro 404 no WordPress<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p data-start=\"3697\" data-end=\"3773\">Depois de encontrar uma URL quebrada, \u00e9 preciso escolher a solu\u00e7\u00e3o adequada.<\/p>\n<h2 data-section-id=\"g8a0oz\" data-start=\"3775\" data-end=\"3813\"><span class=\"ez-toc-section\" id=\"Metodo_1_Atualizar_o_link_quebrado\"><\/span>M\u00e9todo 1: Atualizar o link quebrado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3815\" data-end=\"3906\">Se o problema est\u00e1 em um link dentro de um artigo, esta costuma ser a solu\u00e7\u00e3o mais simples.<\/p>\n<p data-start=\"3908\" data-end=\"3959\">Abra o artigo no WordPress e procure o link antigo.<\/p>\n<p data-start=\"3961\" data-end=\"3968\">Depois:<\/p>\n<ol data-start=\"3970\" data-end=\"4110\">\n<li data-section-id=\"h2uvgk\" data-start=\"3970\" data-end=\"3988\">Edite o artigo.<\/li>\n<li data-section-id=\"awueig\" data-start=\"3989\" data-end=\"4017\">Localize o link quebrado.<\/li>\n<li data-section-id=\"1x9fylp\" data-start=\"4018\" data-end=\"4061\">Substitua a URL antiga pela URL correta.<\/li>\n<li data-section-id=\"2zoktf\" data-start=\"4062\" data-end=\"4083\">Atualize o artigo.<\/li>\n<li data-section-id=\"x0625p\" data-start=\"4084\" data-end=\"4110\">Teste o link novamente.<\/li>\n<\/ol>\n<p data-start=\"4112\" data-end=\"4157\">\u00c9 uma corre\u00e7\u00e3o simples, mas muito importante.<\/p>\n<hr data-start=\"4159\" data-end=\"4162\" \/>\n<h1 data-section-id=\"nxfbhd\" data-start=\"4164\" data-end=\"4205\"><span class=\"ez-toc-section\" id=\"Metodo_2_Criar_um_redirecionamento_301\"><\/span>M\u00e9todo 2: Criar um redirecionamento 301<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p data-start=\"4207\" data-end=\"4299\">Quando uma p\u00e1gina mudou de endere\u00e7o, normalmente \u00e9 melhor criar um <strong data-start=\"4274\" data-end=\"4298\">redirecionamento 301<\/strong>.<\/p>\n<p data-start=\"4301\" data-end=\"4309\">Imagine:<\/p>\n<p data-start=\"4311\" data-end=\"4356\"><strong data-start=\"4311\" data-end=\"4326\">URL antiga:<\/strong><br data-start=\"4326\" data-end=\"4329\" \/><code data-start=\"4329\" data-end=\"4356\">seusite.com\/wordpress-seo<\/code><\/p>\n<p data-start=\"4358\" data-end=\"4401\"><strong data-start=\"4358\" data-end=\"4371\">URL nova:<\/strong><br data-start=\"4371\" data-end=\"4374\" \/><code data-start=\"4374\" data-end=\"4401\">seusite.com\/seo-wordpress<\/code><\/p>\n<p data-start=\"4403\" data-end=\"4490\">Em vez de deixar a URL antiga apresentar 404, voc\u00ea pode configurar um redirecionamento.<\/p>\n<p data-start=\"4492\" data-end=\"4581\">Assim, quando algu\u00e9m acessar o endere\u00e7o antigo, ser\u00e1 enviado automaticamente para o novo.<\/p>\n<h3 data-section-id=\"1pba1h4\" data-start=\"4583\" data-end=\"4631\"><span class=\"ez-toc-section\" id=\"Por_que_o_redirecionamento_301_e_importante\"><\/span>Por que o redirecionamento 301 \u00e9 importante?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4633\" data-end=\"4645\">Ele ajuda a:<\/p>\n<ul data-start=\"4647\" data-end=\"4841\">\n<li data-section-id=\"12njkfu\" data-start=\"4647\" data-end=\"4682\">manter links antigos funcionando;<\/li>\n<li data-section-id=\"1nraebs\" data-start=\"4683\" data-end=\"4721\">melhorar a experi\u00eancia do visitante;<\/li>\n<li data-section-id=\"9oue3u\" data-start=\"4722\" data-end=\"4782\">preservar parte dos sinais de SEO associados \u00e0 URL antiga;<\/li>\n<li data-section-id=\"8dt1y5\" data-start=\"4783\" data-end=\"4841\">evitar que p\u00e1ginas importantes simplesmente desapare\u00e7am.<\/li>\n<\/ul>\n<p data-start=\"4843\" data-end=\"4916\">Mas aten\u00e7\u00e3o: <strong data-start=\"4856\" data-end=\"4915\">n\u00e3o redirecione todas as URLs 404 para a p\u00e1gina inicial<\/strong>.<\/p>\n<p data-start=\"4918\" data-end=\"4996\">O redirecionamento deve levar o visitante para uma p\u00e1gina realmente relevante.<\/p>\n<hr data-start=\"4998\" data-end=\"5001\" \/>\n<h1 data-section-id=\"pz0qjw\" data-start=\"5003\" data-end=\"5054\"><span class=\"ez-toc-section\" id=\"Metodo_3_Usar_o_Rank_Math_para_redirecionamentos\"><\/span>M\u00e9todo 3: Usar o Rank Math para redirecionamentos<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p data-start=\"5056\" data-end=\"5170\">Se voc\u00ea utiliza o <strong data-start=\"5074\" data-end=\"5091\">Rank Math SEO<\/strong>, pode aproveitar o recurso de redirecionamentos para administrar URLs antigas.<\/p>\n<p data-start=\"5172\" data-end=\"5191\">A l\u00f3gica \u00e9 simples:<\/p>\n<p data-start=\"5193\" data-end=\"5241\"><strong data-start=\"5193\" data-end=\"5241\">URL antiga \u2192 Redirecionamento 301 \u2192 URL nova<\/strong><\/p>\n<p data-start=\"5243\" data-end=\"5255\">Por exemplo:<\/p>\n<p data-start=\"5257\" data-end=\"5277\"><code data-start=\"5257\" data-end=\"5277\">\/plugins-wordpress<\/code><\/p>\n<p data-start=\"5279\" data-end=\"5280\">\u2193<\/p>\n<p data-start=\"5282\" data-end=\"5311\"><code data-start=\"5282\" data-end=\"5311\">\/melhores-plugins-wordpress<\/code><\/p>\n<p data-start=\"5313\" data-end=\"5407\">Dessa forma, quem acessar o endere\u00e7o antigo poder\u00e1 ser encaminhado para o conte\u00fado atualizado.<\/p>\n<p data-start=\"5409\" data-end=\"5514\">Antes de criar v\u00e1rios redirecionamentos, verifique se o destino realmente corresponde ao conte\u00fado antigo.<\/p>\n<hr data-start=\"5516\" data-end=\"5519\" \/>\n<h1 data-section-id=\"tn7vry\" data-start=\"5521\" data-end=\"5563\"><span class=\"ez-toc-section\" id=\"Metodo_4_Restaurar_uma_pagina_eliminada\"><\/span>M\u00e9todo 4: Restaurar uma p\u00e1gina eliminada<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p data-start=\"5565\" data-end=\"5633\">\u00c0s vezes, voc\u00ea pode descobrir que uma p\u00e1gina foi apagada por engano.<\/p>\n<p data-start=\"5635\" data-end=\"5700\">Nesse caso, talvez n\u00e3o seja necess\u00e1rio criar um redirecionamento.<\/p>\n<p data-start=\"5702\" data-end=\"5793\">Se o conte\u00fado ainda for relevante, voc\u00ea pode simplesmente <strong data-start=\"5760\" data-end=\"5792\">restaurar a p\u00e1gina ou artigo<\/strong>.<\/p>\n<p data-start=\"5795\" data-end=\"5840\">Depois de restaur\u00e1-lo, teste novamente a URL.<\/p>\n<p data-start=\"5842\" data-end=\"5940\">Essa pode ser a melhor solu\u00e7\u00e3o quando a p\u00e1gina ainda possui valor para os visitantes e para o SEO.<\/p>\n<hr data-start=\"5942\" data-end=\"5945\" \/>\n<h1 data-section-id=\"1v4pk83\" data-start=\"5947\" data-end=\"5989\"><span class=\"ez-toc-section\" id=\"Quando_NAO_devemos_corrigir_um_erro_404\"><\/span>Quando N\u00c3O devemos corrigir um erro 404?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p data-start=\"5991\" data-end=\"6020\">Essa \u00e9 uma d\u00favida importante.<\/p>\n<p data-start=\"6022\" data-end=\"6085\">Nem todo erro 404 precisa ser transformado em redirecionamento.<\/p>\n<p data-start=\"6087\" data-end=\"6199\">Imagine que voc\u00ea tinha uma p\u00e1gina sobre um produto que deixou de existir e n\u00e3o possui nenhum produto semelhante.<\/p>\n<p data-start=\"6201\" data-end=\"6298\">Nesse caso, pode fazer sentido deixar a URL retornar 404 ou utilizar outra estrat\u00e9gia apropriada.<\/p>\n<p data-start=\"6300\" data-end=\"6389\">O erro est\u00e1 em criar dezenas ou centenas de redirecionamentos sem analisar cada situa\u00e7\u00e3o.<\/p>\n<p data-start=\"6391\" data-end=\"6498\"><strong data-start=\"6391\" data-end=\"6498\">A pergunta principal deve ser: existe uma p\u00e1gina relevante para onde o visitante possa ser encaminhado?<\/strong><\/p>\n<p data-start=\"6500\" data-end=\"6547\">Se sim, um redirecionamento pode fazer sentido.<\/p>\n<p data-start=\"6549\" data-end=\"6594\">Se n\u00e3o, talvez o 404 seja a resposta correta.<\/p>\n<hr data-start=\"6596\" data-end=\"6599\" \/>\n<h1 data-section-id=\"12uoj93\" data-start=\"6601\" data-end=\"6630\"><span class=\"ez-toc-section\" id=\"Como_evitar_novos_erros_404\"><\/span>Como evitar novos erros 404<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p data-start=\"6632\" data-end=\"6733\">Corrigir os problemas existentes \u00e9 importante, mas evitar que eles apare\u00e7am novamente \u00e9 ainda melhor.<\/p>\n<h2 data-section-id=\"1rqr4ri\" data-start=\"6735\" data-end=\"6768\"><span class=\"ez-toc-section\" id=\"1_Pense_antes_de_alterar_URLs\"><\/span>1. Pense antes de alterar URLs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6770\" data-end=\"6821\">Evite mudar o slug dos seus artigos constantemente.<\/p>\n<p data-start=\"6823\" data-end=\"6903\">Uma URL curta, clara e bem planejada pode permanecer v\u00e1lida durante muitos anos.<\/p>\n<hr data-start=\"6905\" data-end=\"6908\" \/>\n<h2 data-section-id=\"1nrzohl\" data-start=\"6910\" data-end=\"6938\"><span class=\"ez-toc-section\" id=\"2_Utilize_URLs_amigaveis\"><\/span>2. Utilize URLs amig\u00e1veis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6940\" data-end=\"6948\">Prefira:<\/p>\n<p data-start=\"6950\" data-end=\"6977\"><code data-start=\"6950\" data-end=\"6977\">seusite.com\/seo-wordpress<\/code><\/p>\n<p data-start=\"6979\" data-end=\"7043\">em vez de uma URL confusa ou cheia de par\u00e2metros desnecess\u00e1rios.<\/p>\n<p data-start=\"7045\" data-end=\"7097\">URLs simples tamb\u00e9m facilitam a organiza\u00e7\u00e3o do site.<\/p>\n<hr data-start=\"7099\" data-end=\"7102\" \/>\n<h2 data-section-id=\"t8kgsf\" data-start=\"7104\" data-end=\"7134\"><span class=\"ez-toc-section\" id=\"3_Revise_os_links_internos\"><\/span>3. Revise os links internos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"7136\" data-end=\"7221\">Sempre que voc\u00ea alterar ou eliminar uma p\u00e1gina, procure artigos que apontam para ela.<\/p>\n<p data-start=\"7223\" data-end=\"7305\">Atualize esses links para evitar que os visitantes encontrem p\u00e1ginas inexistentes.<\/p>\n<hr data-start=\"7307\" data-end=\"7310\" \/>\n<h2 data-section-id=\"l7c6b2\" data-start=\"7312\" data-end=\"7343\"><span class=\"ez-toc-section\" id=\"4_Faca_backups_regularmente\"><\/span>4. Fa\u00e7a backups regularmente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"7345\" data-end=\"7430\">Antes de realizar altera\u00e7\u00f5es importantes no WordPress, mantenha um backup atualizado.<\/p>\n<p data-start=\"7432\" data-end=\"7524\">Se alguma altera\u00e7\u00e3o provocar um problema inesperado, ser\u00e1 muito mais f\u00e1cil recuperar o site.<\/p>\n<hr data-start=\"7526\" data-end=\"7529\" \/>\n<h1 data-section-id=\"eivv4g\" data-start=\"7531\" data-end=\"7576\"><span class=\"ez-toc-section\" id=\"E_se_o_erro_404_aparecer_em_muitas_paginas\"><\/span>E se o erro 404 aparecer em muitas p\u00e1ginas?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p data-start=\"7578\" data-end=\"7781\">Se voc\u00ea acabou de alterar a estrutura dos permalinks do WordPress e, de repente, v\u00e1rias p\u00e1ginas come\u00e7aram a apresentar 404, pode existir um problema relacionado \u00e0s <strong data-start=\"7742\" data-end=\"7780\">regras de reescrita dos permalinks<\/strong>.<\/p>\n<p data-start=\"7783\" data-end=\"7813\">Uma tentativa comum \u00e9 acessar:<\/p>\n<p data-start=\"7815\" data-end=\"7864\"><strong data-start=\"7815\" data-end=\"7864\">WordPress \u2192 Defini\u00e7\u00f5es \u2192 Liga\u00e7\u00f5es permanentes<\/strong><\/p>\n<p data-start=\"7866\" data-end=\"7941\">Depois, verifique a estrutura escolhida e salve novamente as configura\u00e7\u00f5es.<\/p>\n<p data-start=\"7943\" data-end=\"8045\">Mesmo sem mudar a estrutura, salvar novamente pode fazer o WordPress atualizar as regras de reescrita.<\/p>\n<p data-start=\"8047\" data-end=\"8091\">Depois disso, teste algumas p\u00e1ginas do site.<\/p>\n<p data-start=\"8093\" data-end=\"8248\">Se o problema continuar, pode ser necess\u00e1rio investigar configura\u00e7\u00f5es do servidor, plugins de cache, regras de redirecionamento ou conflitos entre plugins.<\/p>\n<hr data-start=\"8250\" data-end=\"8253\" \/>\n<h1 data-section-id=\"1k6b6vd\" data-start=\"8255\" data-end=\"8298\"><span class=\"ez-toc-section\" id=\"Erros_404_e_SEO_o_que_realmente_importa\"><\/span>Erros 404 e SEO: o que realmente importa?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p data-start=\"8300\" data-end=\"8364\">\u00c9 importante n\u00e3o entrar em p\u00e2nico ao encontrar alguns erros 404.<\/p>\n<p data-start=\"8366\" data-end=\"8430\">Sites grandes podem ter URLs que deixam de existir naturalmente.<\/p>\n<p data-start=\"8432\" data-end=\"8518\">O objetivo n\u00e3o deve ser <strong data-start=\"8456\" data-end=\"8495\">eliminar absolutamente todos os 404<\/strong>, mas sim garantir que:<\/p>\n<ul data-start=\"8520\" data-end=\"8774\">\n<li data-section-id=\"1mwz9vp\" data-start=\"8520\" data-end=\"8564\">p\u00e1ginas importantes n\u00e3o estejam quebradas;<\/li>\n<li data-section-id=\"1xbn11k\" data-start=\"8565\" data-end=\"8592\">links internos funcionem;<\/li>\n<li data-section-id=\"zhcmer\" data-start=\"8593\" data-end=\"8655\">URLs antigas importantes tenham redirecionamentos adequados;<\/li>\n<li data-section-id=\"1fs2qrb\" data-start=\"8656\" data-end=\"8730\">visitantes n\u00e3o sejam enviados para p\u00e1ginas inexistentes sem necessidade;<\/li>\n<li data-section-id=\"18m1gus\" data-start=\"8731\" data-end=\"8774\">a estrutura do site permane\u00e7a organizada.<\/li>\n<\/ul>\n<p data-start=\"8776\" data-end=\"8826\">SEO n\u00e3o significa simplesmente ter zero erros 404.<\/p>\n<p data-start=\"8828\" data-end=\"8933\">O mais importante \u00e9 oferecer uma estrutura l\u00f3gica e uma boa experi\u00eancia para usu\u00e1rios e motores de busca.<\/p>\n<hr data-start=\"8935\" data-end=\"8938\" \/>\n<h1 data-section-id=\"ga9a9c\" data-start=\"8940\" data-end=\"8975\"><span class=\"ez-toc-section\" id=\"Checklist_para_corrigir_erros_404\"><\/span>Checklist para corrigir erros 404<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p data-start=\"8977\" data-end=\"9033\">Use esta lista sempre que encontrar uma p\u00e1gina quebrada:<\/p>\n<p data-start=\"9035\" data-end=\"9471\">&#x2611;&#xfe0f; Identifique a URL que apresenta 404.<br data-start=\"9074\" data-end=\"9077\" \/>&#x2611;&#xfe0f; Descubra por que ela deixou de funcionar.<br data-start=\"9121\" data-end=\"9124\" \/>&#x2611;&#xfe0f; Verifique se a p\u00e1gina ainda deveria existir.<br data-start=\"9171\" data-end=\"9174\" \/>&#x2611;&#xfe0f; Se existir, restaure ou corrija a URL.<br data-start=\"9215\" data-end=\"9218\" \/>&#x2611;&#xfe0f; Se mudou de endere\u00e7o, considere um redirecionamento 301.<br data-start=\"9277\" data-end=\"9280\" \/>&#x2611;&#xfe0f; Atualize os links internos.<br data-start=\"9310\" data-end=\"9313\" \/>&#x2611;&#xfe0f; Verifique se existem outras p\u00e1ginas apontando para a URL antiga.<br data-start=\"9380\" data-end=\"9383\" \/>&#x2611;&#xfe0f; Teste o redirecionamento.<br data-start=\"9411\" data-end=\"9414\" \/>&#x2611;&#xfe0f; Acompanhe novamente o site pelo Google Search Console.<\/p>\n<hr data-start=\"9473\" data-end=\"9476\" \/>\n<h1 data-section-id=\"1g4xr35\" data-start=\"9478\" data-end=\"9489\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p data-start=\"9491\" data-end=\"9606\">Os erros 404 fazem parte da manuten\u00e7\u00e3o de qualquer site WordPress, mas isso n\u00e3o significa que voc\u00ea deva ignor\u00e1-los.<\/p>\n<p data-start=\"9608\" data-end=\"9695\">O mais importante \u00e9 <strong data-start=\"9628\" data-end=\"9694\">identificar quais URLs quebradas realmente precisam de aten\u00e7\u00e3o<\/strong>.<\/p>\n<p data-start=\"9697\" data-end=\"9944\">Se uma p\u00e1gina foi movida, utilize um redirecionamento adequado. Se o link dentro de um artigo est\u00e1 errado, corrija-o. Se uma p\u00e1gina foi eliminada definitivamente e n\u00e3o existe um destino relevante, nem sempre \u00e9 necess\u00e1rio criar um redirecionamento.<\/p>\n<p data-start=\"9946\" data-end=\"10178\">Com verifica\u00e7\u00f5es regulares, links internos bem organizados e uma estrutura de URLs planejada, voc\u00ea consegue oferecer uma experi\u00eancia muito melhor aos visitantes e manter o seu site WordPress mais organizado para os motores de busca.<\/p>\n<p data-start=\"10180\" data-end=\"10319\"><strong data-start=\"10180\" data-end=\"10319\">Agora que voc\u00ea sabe como lidar com os erros 404, fa\u00e7a uma verifica\u00e7\u00e3o no seu pr\u00f3prio site e comece pelas URLs que recebem mais tr\u00e1fego.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden has-[&gt;_:empty]:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\" data-conversation-screenshot-content=\"\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-(--scroll-root-safe-area-inset-bottom)\" aria-hidden=\"true\"><\/div>\n<div class=\"invisible mt-auto grid\">\n<div class=\"col-start-1 row-start-1\">\n<div class=\"pointer-events-none translate-y-(--scroll-root-safe-area-inset-bottom) R6Vx5W_threadScrollVars min-h-(--gutter-remaining-height,0px) group-data-stream-active\/scroll-root:h-[calc(var(--thread-response-height)-16*var(--spacing))]\"><\/div>\n<\/div>\n<div class=\"visible sticky bottom-(--scroll-root-safe-area-inset-bottom,0px) col-start-1 row-start-1 self-end\">\n<div class=\"\" data-testid=\"thread-disclaimer\">\n<div class=\"min-h-9 pt-2 text-center text-xs text-token-text-tertiary [view-transition-name:var(--vt-disclaimer)] pb-4 relative overflow-hidden @w-sm\/main:px-[60px]\">\n<div class=\"text-base mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"thread-bottom-container\" class=\"sticky bottom-0 z-10 isolate group\/thread-bottom-container w-full basis-auto has-data-has-thread-error:pt-2 has-data-has-thread-error:[box-shadow:var(--sharp-edge-bottom-shadow)] md:border-transparent md:pt-0 dark:border-white\/20 md:dark:border-transparent print:hidden pointer-events-none [--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] Ejxyja_threadFooterContentFade flex flex-col\">\n<div class=\"pointer-events-none\" data-thread-footer-overflow-spacer=\"\" data-testid=\"thread-footer-overflow-spacer\" aria-hidden=\"true\"><\/div>\n<div class=\"w-full\">\n<div class=\"text-base mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 pointer-events-auto @[53.5rem]\/main:[--thread-content-max-width:48rem] w-full\">\n<div class=\"pointer-events-auto mb-(--thread-component-gap,24px) w-full empty:hidden\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pointer-events-auto relative mx-auto h-0\">\n<div class=\"flex h-0 items-end justify-center motion-safe:transition-all motion-safe:delay-300 motion-safe:duration-300 group-[:not([data-scroll-from-end])]\/scroll-root:scale-50 group-[:not([data-scroll-from-end])]\/scroll-root:translate-y-2 group-[:not([data-scroll-from-end])]\/scroll-root:opacity-0 group-[:not([data-scroll-from-end])]\/scroll-root:pointer-events-none group-[:not([data-scroll-from-end])]\/scroll-root:duration-100 group-[:not([data-scroll-from-end])]\/scroll-root:delay-0 absolute start-1\/2 z-10 -translate-x-1\/2 bottom-[calc(100%+3*var(--spacing)+var(--thread-scroll-to-bottom-banner-offset,0px))]\"><\/div>\n<\/div>\n<div class=\"contents\">\n<div id=\"thread-bottom\" class=\"relative sm:group-data-[work-home-expanded]\/thread:sticky sm:group-data-[work-home-expanded]\/thread:top-[calc(var(--sticky-padding-top,0px)+var(--work-home-greeting-height,96px))] sm:group-data-[work-home-expanded]\/thread:z-10\">\n<div class=\"relative z-1\">\n<div class=\"text-base mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div>\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 mb-(--thread-component-gap,24px) sm:group-data-[work-home-expanded]\/thread:mb-0 pointer-events-auto\">\n<div class=\"w-full\">\n<div class=\"pointer-events-auto relative z-1 flex h-(--composer-container-height,100%) max-w-full flex-(--composer-container-flex,1) flex-col [--composer-container-height:auto]\">\n<div class=\"flex justify-center empty:hidden\"><\/div>\n<div class=\"contents\">\n<div class=\"absolute start-0 end-0 bottom-full z-20\" data-prompt-textarea-header=\"\"><\/div>\n<form class=\"group\/composer w-full\" autocomplete=\"off\" data-type=\"unified-composer\">\n<div class=\"hidden\"><input id=\"upload-files\" tabindex=\"-1\" multiple=\"multiple\" type=\"file\" data-photo-upload-enabled=\"true\" \/><\/div>\n<div class=\"relative\">\n<div class=\"bg-(--composer-surface-primary) grid cursor-text flex-col overflow-clip bg-clip-padding contain-inline-size motion-safe:transition-colors motion-safe:duration-200 motion-safe:ease-in-out group-not-data-expanded\/composer:min-h-[52px] grid-cols-[minmax(0,1fr)] grid-rows-[max-content_0_auto] [grid-template-areas:'eyebrow'_'controls'_'body'] shadow-short-composer max-sm:not-dark:shadow-[0_0_0_1px_rgba(0,_0,_0,_0.04),0_2px_8px_0_rgba(0,_0,_0,_0.04),0px_4px_40px_8px_rgba(0,_0,_0,_0.025)]\" data-composer-surface=\"true\">\n<div class=\"relative row-start-2 row-end-3 col-start-1 col-end-2 h-0 shrink-0\" data-composer-controls-anchor=\"\"><\/div>\n<div class=\"row-start-3 row-end-4 col-start-1 col-end-2 min-h-0 min-w-0 flex-1 px-2 py-[9px] group-not-data-expanded\/composer:py-[5px] max-sm:group-not-data-expanded\/composer:pb-2 grid grid-cols-[auto_1fr_auto] [grid-template-areas:'header_header_header'_'leading_primary_trailing'_'._footer_.'] group-data-expanded\/composer:[grid-template-areas:'header_header_header'_'primary_primary_primary'_'leading_footer_trailing'] max-sm:[grid-template-areas:'header_header_header'_'primary_primary_primary'_'leading_footer_trailing']\" data-composer-body=\"\" data-composer-grid=\"\">\n<div class=\"self-center [grid-area:leading]\" data-composer-transition-slot=\"leading\">\n<div id=\"_r_oi_\" class=\"fixed inset-s-[calc(anchor(center)+var(--oai-anchor-align-offset,0px))] inset-e-auto top-[calc(anchor(bottom)+var(--spacing))] bottom-auto h-fit -translate-x-1\/2 [position-try-fallbacks:flip-block] flex flex-col overflow-visible bg-transparent z-50 [inset-inline:auto]! translate-none! [position-area:span-all]\" role=\"tooltip\" hidden=\"\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"-my-2.5 flex overflow-x-hidden ps-1.75 pe-1.5 [grid-area:primary] group-data-expanded\/composer:mb-0 group-data-expanded\/composer:ps-2.5 group-data-expanded\/composer:pe-2.5 min-h-14 items-center\">\n<div class=\"wcDTda_prosemirror-parent text-token-text-primary max-h-[max(30svh,5rem)] max-h-52 min-h-[var(--deep-research-composer-extra-height,unset)] flex-1 scroll-py-4 overflow-auto [scrollbar-width:thin] default-browser vertical-scroll-fade-mask group-data-[expanded-composer-mode-button]\/composer:pe-9\">\n<p><textarea class=\"wcDTda_fallbackTextarea\" dir=\"auto\" spellcheck=\"true\" name=\"prompt-textarea\" placeholder=\"Ask anything\" aria-label=\"Chat with ChatGPT\" data-virtualkeyboard=\"true\"><\/textarea><\/p>\n<div id=\"prompt-textarea\" class=\"ProseMirror\" role=\"textbox\" contenteditable=\"true\" spellcheck=\"true\" translate=\"no\" data-virtualkeyboard=\"true\" aria-multiline=\"true\" aria-label=\"Chat with ChatGPT\"><\/div>\n<\/div>\n<\/div>\n<div class=\"flex items-center gap-1 [grid-area:trailing]\" data-composer-transition-slot=\"trailing\">\n<div class=\"relative ms-1 flex items-center gap-1.5\">\n<div class=\"max-sm:hidden\">\n<div id=\"_r_ok_\" class=\"fixed inset-s-[calc(anchor(center)+var(--oai-anchor-align-offset,0px))] inset-e-auto top-[calc(anchor(bottom)+var(--spacing))] bottom-auto h-fit -translate-x-1\/2 [position-try-fallbacks:flip-block] flex flex-col overflow-visible bg-transparent z-50 [inset-inline:auto]! translate-none! [position-area:span-all]\" role=\"tooltip\" hidden=\"\"><\/div>\n<div class=\"__composer-pill-icon\"><\/div>\n<\/div>\n<\/div>\n<div class=\"ms-auto flex items-center gap-2\">\n<div id=\"_r_om_\" class=\"fixed inset-s-[calc(anchor(center)+var(--oai-anchor-align-offset,0px))] inset-e-auto top-[calc(anchor(bottom)+var(--spacing))] bottom-auto h-fit -translate-x-1\/2 [position-try-fallbacks:flip-block] flex flex-col overflow-visible bg-transparent z-50 [inset-inline:auto]! translate-none! [position-area:span-all]\" role=\"tooltip\" hidden=\"\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"inline-flex\">\n<div>\n<div id=\"_r_sa_\" class=\"fixed inset-s-[calc(anchor(center)+var(--oai-anchor-align-offset,0px))] inset-e-auto top-[calc(anchor(bottom)+var(--spacing))] bottom-auto h-fit -translate-x-1\/2 [position-try-fallbacks:flip-block] flex flex-col overflow-visible bg-transparent z-50 [inset-inline:auto]! translate-none! [position-area:span-all]\" role=\"tooltip\" hidden=\"\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/form>\n<p><input id=\"upload-media-files\" tabindex=\"-1\" hidden=\"\" accept=\"image\/*,video\/*\" multiple=\"multiple\" type=\"file\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none absolute inset-0\">\n<div class=\"text-base mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin) h-full\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 relative h-full\">\n<div class=\"pointer-events-none absolute inset-0 z-50 *:pointer-events-auto\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"pointer-events-none fixed inset-x-0 bottom-[calc(var(--scroll-root-safe-area-inset-bottom)+1rem)] z-[100]\"><\/div>\n<\/div>\n<\/div>\n<div class=\"bg-surface-primary relative min-h-0 shrink-0 overflow-hidden ease-out motion-reduce:transition-none transition-[width] duration-300\" data-side-pane-shell-rail=\"true\">\n<div class=\"absolute inset-y-0 end-0 h-full\" aria-hidden=\"true\" data-side-pane-shell-surface=\"true\">\n<div class=\"h-full w-full\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprenda a identificar e corrigir erros 404 no WordPress, configurar redirecionamentos 301 e evitar links quebrados que podem prejudicar a experi\u00eancia dos visitantes e o SEO.<\/p>\n","protected":false},"author":2,"featured_media":539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,26],"tags":[100,104,102,107,108,106,103,46,105,101],"class_list":["post-536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-wordpress","tag-erro-404-wordpress","tag-google-search-console","tag-links-quebrados","tag-manutencao-wordpress","tag-otmizacao-seo","tag-problemas-wordpress","tag-redirecionamento-301","tag-seo-wordpress","tag-urls-wordpress","tag-wordpress-seo"],"featured_image_src":"https:\/\/flowbase.co.mz\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-14-2026-01_35_05-PM-1-600x400.jpg","featured_image_src_square":"https:\/\/flowbase.co.mz\/blog\/wp-content\/uploads\/2026\/09\/ChatGPT-Image-Sep-14-2026-01_35_05-PM-1-600x600.jpg","author_info":{"display_name":"Chelton Agude","author_link":"https:\/\/flowbase.co.mz\/blog\/author\/chelton-agude\/"},"_links":{"self":[{"href":"https:\/\/flowbase.co.mz\/blog\/wp-json\/wp\/v2\/posts\/536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flowbase.co.mz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flowbase.co.mz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flowbase.co.mz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/flowbase.co.mz\/blog\/wp-json\/wp\/v2\/comments?post=536"}],"version-history":[{"count":4,"href":"https:\/\/flowbase.co.mz\/blog\/wp-json\/wp\/v2\/posts\/536\/revisions"}],"predecessor-version":[{"id":541,"href":"https:\/\/flowbase.co.mz\/blog\/wp-json\/wp\/v2\/posts\/536\/revisions\/541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flowbase.co.mz\/blog\/wp-json\/wp\/v2\/media\/539"}],"wp:attachment":[{"href":"https:\/\/flowbase.co.mz\/blog\/wp-json\/wp\/v2\/media?parent=536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flowbase.co.mz\/blog\/wp-json\/wp\/v2\/categories?post=536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flowbase.co.mz\/blog\/wp-json\/wp\/v2\/tags?post=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}