{"id":551,"date":"2026-09-26T14:40:37","date_gmt":"2026-09-26T14:40:37","guid":{"rendered":"https:\/\/flowbase.co.mz\/blog\/?p=551"},"modified":"2026-09-26T14:43:34","modified_gmt":"2026-09-26T14:43:34","slug":"como-melhorar-seo-de-artigos-antigos-wordpress","status":"publish","type":"post","link":"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/","title":{"rendered":"Como melhorar o SEO de artigos antigos no WordPress e recuperar o tr\u00e1fego"},"content":{"rendered":"<div>\n<div class=\"stage-layout flex h-svh w-screen flex-col pt-[env(safe-area-inset-top,0px)]\">\n<div class=\"relative z-0 flex min-h-0 w-full flex-1\">\n<div class=\"relative flex min-h-0 w-full min-w-0 flex-1\">\n<div class=\"group\/side-pane-shell-host relative flex min-h-0 min-w-0 flex-1 has-[[data-side-pane-shell-transition]]:overflow-x-clip\" data-side-pane-shell-host=\"true\">\n<div class=\"@container\/main relative flex min-w-0 flex-1 flex-col not-print:has-[[data-scroll-root][data-voice-floating-orb-focus-surface]]:overflow-clip -translate-y-[calc(env(safe-area-inset-bottom,0px)\/2)] pt-[calc(env(safe-area-inset-bottom,0px)\/2)]\">\n<div class=\"@w-sm\/main:[scrollbar-gutter:var(--stage-scroll-gutter)] touch:[scrollbar-width:none] group\/scroll-root relative flex min-h-0 min-w-0 flex-1 flex-col [scrollbar-gutter:stable] not-print:overflow-x-clip not-print:overflow-y-auto group-data-stream-active\/scroll-root:[overflow-anchor:none] not-print:data-expanded-composer:overflow-y-hidden! not-print:data-voice-focus-mode:overflow-y-hidden! scroll-pt-(--header-height) [--sticky-padding-top:var(--header-height)] [--sticky-padding-bottom:0px] [--scroll-root-safe-area-inset-top:calc(var(--sticky-padding-top)+env(safe-area-inset-top,0px))] [--scroll-root-safe-area-inset-bottom:calc(var(--sticky-padding-bottom)+var(--screen-keyboard-height,0px)+env(safe-area-inset-bottom,0px))] [--scroll-root-safe-area-height:calc(100lvh-var(--scroll-root-safe-area-inset-top)-var(--scroll-root-safe-area-inset-bottom))] has-data-[fixed-header=less-than-md]:md:scroll-pt-0 has-data-[fixed-header=less-than-md]:md:[--sticky-padding-top:0px] has-data-[fixed-header=never]:scroll-pt-0 has-data-[fixed-header=never]:[--sticky-padding-top:0px] has-data-[fixed-header=less-than-xl]:@w-xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xl]:@w-xl\/main:[--sticky-padding-top:0px] has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:[--sticky-padding-top:0px] group-data-[side-pane-shell-open]\/side-pane-shell-host:[scrollbar-width:none] group-data-[side-pane-shell-open]\/side-pane-shell-host:[&amp;::-webkit-scrollbar]:hidden\" data-scroll-root=\"\" data-scroll-from-top=\"\" data-scroll-from-end=\"\">\n<div class=\"contents\">\n<p>&nbsp;<\/p>\n<div class=\"contents\" role=\"presentation\">\n<div id=\"thread\" class=\"group\/thread flex flex-col min-h-full\">\n<div class=\"composer-parent flex flex-1 flex-col focus-visible:outline-0\">\n<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\">\n<div class=\"flex min-h-0 grow flex-col text-sm\">\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"h-[var(--last-known-height,var(--estimated-turn-height,50vh))] min-h-14\" data-turn-id-container=\"dd3a3631-7795-41ab-b1a7-4e8cd714ed6f\" data-is-intersecting=\"false\">Publicar um artigo e nunca mais mexer nele pode ser um desperd\u00edcio de uma oportunidade,por isso \u00e9 importante, procurar sempre melhorar o\u00a0<strong>SEO\u00a0<\/strong>dos artigos antigos do seu blog.<\/div>\n<div class=\"\" data-turn-id-container=\"d1752561-0e5b-4ba5-9ff7-1886757f7124\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"d1752561-0e5b-4ba5-9ff7-1886757f7124\" data-turn-id-container=\"d1752561-0e5b-4ba5-9ff7-1886757f7124\" data-testid=\"conversation-turn-10\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"194c1328-a21a-45ed-8cba-d0390b555e3e\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-6\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"LR5Y_W_content markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\">\n<p dir=\"auto\" data-start=\"444\" data-end=\"646\">Com o tempo, informa\u00e7\u00f5es ficam desatualizadas, links deixam de funcionar, t\u00edtulos podem perder atratividade e outros conte\u00fados do pr\u00f3prio site podem passar a ser melhores refer\u00eancias para aquele artigo.<\/p>\n<p dir=\"auto\" data-start=\"648\" data-end=\"762\">Por isso, em vez de criar sempre conte\u00fados novos, tamb\u00e9m vale a pena <strong data-start=\"717\" data-end=\"761\">voltar aos artigos antigos e melhor\u00e1-los<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"764\" data-end=\"877\">Neste guia, vais aprender como fazer isso de forma pr\u00e1tica no WordPress, mesmo que n\u00e3o sejas especialista em SEO.<\/p>\n<hr data-start=\"879\" data-end=\"882\" \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabela de conte\u00fado<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1a8541;color:#1a8541\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1a8541;color:#1a8541\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Por_que_atualizar_artigos_antigos\" >Por que atualizar artigos antigos?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#1_Descubra_quais_artigos_merecem_ser_atualizados\" >1. Descubra quais artigos merecem ser atualizados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#2_Veja_quais_pesquisas_levam_pessoas_ao_artigo\" >2. Veja quais pesquisas levam pessoas ao artigo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#3_Nao_altere_tudo_sem_analisar_primeiro\" >3. N\u00e3o altere tudo sem analisar primeiro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#4_Atualize_informacoes_desatualizadas\" >4. Atualize informa\u00e7\u00f5es desatualizadas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#5_Melhore_o_titulo_do_artigo\" >5. Melhore o t\u00edtulo do artigo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Antes\" >Antes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Depois\" >Depois<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#6_Melhore_a_introducao\" >6. Melhore a introdu\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#7_Encontre_partes_superficiais\" >7. Encontre partes superficiais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#8_Adicione_exemplos\" >8. Adicione exemplos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#9_Melhore_os_subtitulos\" >9. Melhore os subt\u00edtulos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#H2_%E2%80%94_O_que_sao_palavras-chave\" >H2 \u2014 O que s\u00e3o palavras-chave?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#H2_%E2%80%94_Como_encontrar_palavras-chave\" >H2 \u2014 Como encontrar palavras-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#H2_%E2%80%94_Como_escolher_a_melhor_palavra-chave\" >H2 \u2014 Como escolher a melhor palavra-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#H2_%E2%80%94_Erros_que_deves_evitar\" >H2 \u2014 Erros que deves evitar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#H2_%E2%80%94_Conclusao\" >H2 \u2014 Conclus\u00e3o<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#10_Adicione_links_internos\" >10. Adicione links internos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#11_Corrija_links_quebrados\" >11. Corrija links quebrados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#12_Melhore_as_imagens\" >12. Melhore as imagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#13_Atualize_a_palavra-chave_principal\" >13. Atualize a palavra-chave principal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#14_Nao_transforme_a_atualizacao_em_preenchimento_de_palavras\" >14. N\u00e3o transforme a atualiza\u00e7\u00e3o em preenchimento de palavras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#15_Adicione_informacoes_que_faltavam\" >15. Adicione informa\u00e7\u00f5es que faltavam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#16_Verifique_a_intencao_de_pesquisa\" >16. Verifique a inten\u00e7\u00e3o de pesquisa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#17_Melhore_a_estrutura_do_conteudo\" >17. Melhore a estrutura do conte\u00fado<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Introducao\" >Introdu\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#O_que_esta_causando_o_problema\" >O que est\u00e1 causando o problema?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Como_resolver\" >Como resolver<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Erros_comuns\" >Erros comuns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Checklist\" >Checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Conclusao\" >Conclus\u00e3o<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#18_Atualize_a_data_apenas_quando_houver_uma_atualizacao_real\" >18. Atualize a data apenas quando houver uma atualiza\u00e7\u00e3o real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#19_Faca_uma_revisao_final_antes_de_publicar\" >19. Fa\u00e7a uma revis\u00e3o final antes de publicar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Um_exemplo_pratico\" >Um exemplo pr\u00e1tico<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Antes_da_atualizacao\" >Antes da atualiza\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Depois_da_atualizacao\" >Depois da atualiza\u00e7\u00e3o<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Com_que_frequencia_devo_atualizar_artigos\" >Com que frequ\u00eancia devo atualizar artigos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#O_ciclo_ideal_para_o_teu_blog\" >O ciclo ideal para o teu blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/flowbase.co.mz\/blog\/como-melhorar-seo-de-artigos-antigos-wordpress\/#Conclusao-2\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 dir=\"auto\" data-section-id=\"1dnc2rr\" data-start=\"884\" data-end=\"921\"><span class=\"ez-toc-section\" id=\"Por_que_atualizar_artigos_antigos\"><\/span>Por que atualizar artigos antigos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"auto\" data-start=\"923\" data-end=\"981\">Imagina que tens um artigo publicado h\u00e1 dois anos chamado:<\/p>\n<p dir=\"auto\" data-start=\"983\" data-end=\"1025\"><strong data-start=\"983\" data-end=\"1025\">\u201c10 plugins essenciais para WordPress\u201d<\/strong><\/p>\n<p dir=\"auto\" data-start=\"1027\" data-end=\"1039\">Desde ent\u00e3o:<\/p>\n<ul data-start=\"1041\" data-end=\"1260\">\n<li data-section-id=\"1wr8z7x\" data-start=\"1041\" data-end=\"1075\">alguns plugins podem ter mudado;<\/li>\n<li data-section-id=\"husef0\" data-start=\"1076\" data-end=\"1123\">outros podem ter deixado de ser recomendados;<\/li>\n<li data-section-id=\"1mz1r0q\" data-start=\"1124\" data-end=\"1154\">surgiram novas alternativas;<\/li>\n<li data-section-id=\"1sv80ta\" data-start=\"1155\" data-end=\"1204\">algumas informa\u00e7\u00f5es podem estar desatualizadas;<\/li>\n<li data-section-id=\"3kijkv\" data-start=\"1205\" data-end=\"1260\">o teu pr\u00f3prio site ganhou novos artigos relacionados.<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"1262\" data-end=\"1396\">Se continuares usando exatamente a mesma vers\u00e3o do artigo, o conte\u00fado pode deixar de atender t\u00e3o bem \u00e0s necessidades atuais do leitor.<\/p>\n<p dir=\"auto\" data-start=\"1398\" data-end=\"1448\">Atualizar n\u00e3o significa simplesmente mudar a data.<\/p>\n<p dir=\"auto\" data-start=\"1450\" data-end=\"1497\">O objetivo \u00e9 <strong data-start=\"1463\" data-end=\"1496\">melhorar realmente o conte\u00fado<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"1499\" data-end=\"1752\">O Google recomenda que os propriet\u00e1rios de sites sigam pr\u00e1ticas que ajudem a produzir conte\u00fado \u00fatil e adequado aos utilizadores, e disponibiliza o Search Console para acompanhar o desempenho das p\u00e1ginas na Pesquisa.<\/p>\n<hr data-start=\"1754\" data-end=\"1757\" \/>\n<h1 dir=\"auto\" data-section-id=\"6rk4tt\" data-start=\"1759\" data-end=\"1810\"><span class=\"ez-toc-section\" id=\"1_Descubra_quais_artigos_merecem_ser_atualizados\"><\/span>1. Descubra quais artigos merecem ser atualizados<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"1812\" data-end=\"1879\">N\u00e3o precisas atualizar todos os artigos do teu site ao mesmo tempo.<\/p>\n<p dir=\"auto\" data-start=\"1881\" data-end=\"1936\">Come\u00e7a pelos que apresentam uma destas caracter\u00edsticas:<\/p>\n<ul data-start=\"1938\" data-end=\"2190\">\n<li data-section-id=\"77eke5\" data-start=\"1938\" data-end=\"1965\">j\u00e1 recebem algum tr\u00e1fego;<\/li>\n<li data-section-id=\"al9eim\" data-start=\"1966\" data-end=\"2015\">aparecem no Google, mas recebem poucos cliques;<\/li>\n<li data-section-id=\"18ddmaq\" data-start=\"2016\" data-end=\"2046\">possuem informa\u00e7\u00f5es antigas;<\/li>\n<li data-section-id=\"11agjeq\" data-start=\"2047\" data-end=\"2076\">t\u00eam muitos links quebrados;<\/li>\n<li data-section-id=\"133xl0n\" data-start=\"2077\" data-end=\"2107\">podem ser melhor explicados;<\/li>\n<li data-section-id=\"pwlmqd\" data-start=\"2108\" data-end=\"2156\">possuem potencial para receber links internos;<\/li>\n<li data-section-id=\"sgqw\" data-start=\"2157\" data-end=\"2190\">tratam de assuntos que mudaram.<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"2192\" data-end=\"2342\">O <strong data-start=\"2194\" data-end=\"2219\">Google Search Console<\/strong> \u00e9 especialmente \u00fatil para essa an\u00e1lise, porque permite acompanhar consultas, impress\u00f5es, cliques e desempenho das p\u00e1ginas.<\/p>\n<hr data-start=\"2344\" data-end=\"2347\" \/>\n<h1 dir=\"auto\" data-section-id=\"1qh21no\" data-start=\"2349\" data-end=\"2398\"><span class=\"ez-toc-section\" id=\"2_Veja_quais_pesquisas_levam_pessoas_ao_artigo\"><\/span>2. Veja quais pesquisas levam pessoas ao artigo<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"2400\" data-end=\"2522\">Uma das informa\u00e7\u00f5es mais interessantes \u00e9 descobrir <strong data-start=\"2451\" data-end=\"2521\">o que as pessoas realmente pesquisam antes de chegar ao teu artigo<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"2524\" data-end=\"2557\">Por exemplo, podes ter um artigo:<\/p>\n<p dir=\"auto\" data-start=\"2559\" data-end=\"2599\"><strong data-start=\"2559\" data-end=\"2599\">\u201cComo otimizar imagens no WordPress\u201d<\/strong><\/p>\n<p dir=\"auto\" data-start=\"2601\" data-end=\"2650\">Mas o Search Console pode mostrar consultas como:<\/p>\n<ul data-start=\"2652\" data-end=\"2778\">\n<li data-section-id=\"1gev74x\" data-start=\"2652\" data-end=\"2692\">reduzir tamanho das imagens WordPress;<\/li>\n<li data-section-id=\"agbgw0\" data-start=\"2693\" data-end=\"2718\">imagens WebP WordPress;<\/li>\n<li data-section-id=\"dg7cmz\" data-start=\"2719\" data-end=\"2744\">como comprimir imagens;<\/li>\n<li data-section-id=\"nymp4w\" data-start=\"2745\" data-end=\"2778\">otimiza\u00e7\u00e3o de imagens para SEO.<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"2780\" data-end=\"2858\">Isso pode revelar assuntos que merecem ser explicados melhor dentro do artigo.<\/p>\n<hr data-start=\"2860\" data-end=\"2863\" \/>\n<h1 dir=\"auto\" data-section-id=\"vxr3z3\" data-start=\"2865\" data-end=\"2907\"><span class=\"ez-toc-section\" id=\"3_Nao_altere_tudo_sem_analisar_primeiro\"><\/span>3. N\u00e3o altere tudo sem analisar primeiro<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"2909\" data-end=\"2992\">Antes de modificar um artigo que j\u00e1 recebe visitas, observa o que est\u00e1 funcionando.<\/p>\n<p dir=\"auto\" data-start=\"2994\" data-end=\"3003\">Pergunta:<\/p>\n<ul data-start=\"3005\" data-end=\"3245\">\n<li data-section-id=\"ue48ry\" data-start=\"3005\" data-end=\"3029\">Qual \u00e9 o t\u00edtulo atual?<\/li>\n<li data-section-id=\"1tebbel\" data-start=\"3030\" data-end=\"3073\">Quais pesquisas levam visitantes at\u00e9 ele?<\/li>\n<li data-section-id=\"lztyxz\" data-start=\"3074\" data-end=\"3119\">Qual \u00e9 a p\u00e1gina que recebe mais impress\u00f5es?<\/li>\n<li data-section-id=\"dx45vc\" data-start=\"3120\" data-end=\"3138\">Existem cliques?<\/li>\n<li data-section-id=\"1e1671l\" data-start=\"3139\" data-end=\"3164\">Existem links internos?<\/li>\n<li data-section-id=\"1se2ya9\" data-start=\"3165\" data-end=\"3199\">A informa\u00e7\u00e3o ainda est\u00e1 correta?<\/li>\n<li data-section-id=\"n9e4v2\" data-start=\"3200\" data-end=\"3245\">O artigo responde completamente \u00e0 pergunta?<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"3247\" data-end=\"3303\">Assim, a atualiza\u00e7\u00e3o deixa de ser uma mudan\u00e7a aleat\u00f3ria.<\/p>\n<p dir=\"auto\" data-start=\"3305\" data-end=\"3359\">Passa a ser uma melhoria baseada em informa\u00e7\u00f5es reais.<\/p>\n<hr data-start=\"3361\" data-end=\"3364\" \/>\n<h1 dir=\"auto\" data-section-id=\"r399fs\" data-start=\"3366\" data-end=\"3406\"><span class=\"ez-toc-section\" id=\"4_Atualize_informacoes_desatualizadas\"><\/span>4. Atualize informa\u00e7\u00f5es desatualizadas<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"3408\" data-end=\"3459\">Este \u00e9 um dos primeiros pontos que deves verificar.<\/p>\n<p dir=\"auto\" data-start=\"3461\" data-end=\"3469\">Procura:<\/p>\n<ul data-start=\"3471\" data-end=\"3684\">\n<li data-section-id=\"gf9fg8\" data-start=\"3471\" data-end=\"3502\">vers\u00f5es antigas de softwares;<\/li>\n<li data-section-id=\"1pqu2ry\" data-start=\"3503\" data-end=\"3532\">informa\u00e7\u00f5es que j\u00e1 mudaram;<\/li>\n<li data-section-id=\"1d5ib81\" data-start=\"3533\" data-end=\"3556\">estat\u00edsticas antigas;<\/li>\n<li data-section-id=\"52o11y\" data-start=\"3557\" data-end=\"3595\">ferramentas que deixaram de existir;<\/li>\n<li data-section-id=\"1lq0gt\" data-start=\"3596\" data-end=\"3627\">links para p\u00e1ginas removidas;<\/li>\n<li data-section-id=\"1ftki74\" data-start=\"3628\" data-end=\"3684\">instru\u00e7\u00f5es que j\u00e1 n\u00e3o correspondem ao WordPress atual.<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"3686\" data-end=\"3698\">Por exemplo:<\/p>\n<blockquote data-start=\"3700\" data-end=\"3739\">\n<p dir=\"auto\" data-start=\"3702\" data-end=\"3739\">\u201cNo WordPress vers\u00e3o X, fa\u00e7a isto&#8230;\u201d<\/p>\n<\/blockquote>\n<p dir=\"auto\" data-start=\"3741\" data-end=\"3805\">Se essa instru\u00e7\u00e3o j\u00e1 n\u00e3o corresponde \u00e0 vers\u00e3o atual, atualiza-a.<\/p>\n<p dir=\"auto\" data-start=\"3807\" data-end=\"3889\">O leitor n\u00e3o deve chegar ao teu artigo e descobrir que os passos j\u00e1 n\u00e3o funcionam.<\/p>\n<hr data-start=\"3891\" data-end=\"3894\" \/>\n<h1 dir=\"auto\" data-section-id=\"hhxzv4\" data-start=\"3896\" data-end=\"3927\"><span class=\"ez-toc-section\" id=\"5_Melhore_o_titulo_do_artigo\"><\/span>5. Melhore o t\u00edtulo do artigo<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"3929\" data-end=\"4008\">O t\u00edtulo \u00e9 uma das primeiras coisas que o leitor v\u00ea nos resultados da pesquisa.<\/p>\n<p dir=\"auto\" data-start=\"4010\" data-end=\"4089\">Se o t\u00edtulo \u00e9 pouco claro, podes reescrev\u00ea-lo para explicar melhor o benef\u00edcio.<\/p>\n<h3 dir=\"auto\" data-section-id=\"70lstn\" data-start=\"4091\" data-end=\"4100\"><span class=\"ez-toc-section\" id=\"Antes\"><\/span>Antes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\" data-start=\"4102\" data-end=\"4124\"><strong data-start=\"4102\" data-end=\"4124\">SEO para WordPress<\/strong><\/p>\n<h3 dir=\"auto\" data-section-id=\"gks282\" data-start=\"4126\" data-end=\"4136\"><span class=\"ez-toc-section\" id=\"Depois\"><\/span>Depois<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\" data-start=\"4138\" data-end=\"4194\"><strong data-start=\"4138\" data-end=\"4194\">Como Melhorar o SEO do WordPress: 10 Passos Pr\u00e1ticos<\/strong><\/p>\n<p dir=\"auto\" data-start=\"4196\" data-end=\"4230\">O segundo t\u00edtulo deixa mais claro:<\/p>\n<ul data-start=\"4232\" data-end=\"4286\">\n<li data-section-id=\"mif4sd\" data-start=\"4232\" data-end=\"4244\">o assunto;<\/li>\n<li data-section-id=\"1y2hmu6\" data-start=\"4245\" data-end=\"4259\">o benef\u00edcio;<\/li>\n<li data-section-id=\"h02pjt\" data-start=\"4260\" data-end=\"4286\">a estrutura do conte\u00fado.<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"4288\" data-end=\"4400\">Mas evita criar t\u00edtulos apenas para chamar aten\u00e7\u00e3o. O t\u00edtulo deve representar corretamente o conte\u00fado da p\u00e1gina.<\/p>\n<hr data-start=\"4402\" data-end=\"4405\" \/>\n<h1 dir=\"auto\" data-section-id=\"1qff0zj\" data-start=\"4407\" data-end=\"4432\"><span class=\"ez-toc-section\" id=\"6_Melhore_a_introducao\"><\/span>6. Melhore a introdu\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"4434\" data-end=\"4477\">A introdu\u00e7\u00e3o precisa responder rapidamente:<\/p>\n<p dir=\"auto\" data-start=\"4479\" data-end=\"4501\"><strong data-start=\"4479\" data-end=\"4501\">Qual \u00e9 o problema?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"4503\" data-end=\"4527\"><strong data-start=\"4503\" data-end=\"4527\">Por que ele importa?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"4529\" data-end=\"4561\"><strong data-start=\"4529\" data-end=\"4561\">O que o leitor vai aprender?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"4563\" data-end=\"4575\">Por exemplo:<\/p>\n<blockquote data-start=\"4577\" data-end=\"4780\">\n<p dir=\"auto\" data-start=\"4579\" data-end=\"4780\">\u201cO seu site WordPress recebe poucas visitas do Google? Neste guia, vais aprender 10 formas pr\u00e1ticas de melhorar o SEO e identificar problemas que podem estar limitando a visibilidade das tuas p\u00e1ginas.\u201d<\/p>\n<\/blockquote>\n<p dir=\"auto\" data-start=\"4782\" data-end=\"4834\">O leitor entende imediatamente o objetivo do artigo.<\/p>\n<hr data-start=\"4836\" data-end=\"4839\" \/>\n<h1 dir=\"auto\" data-section-id=\"1vdhrmz\" data-start=\"4841\" data-end=\"4874\"><span class=\"ez-toc-section\" id=\"7_Encontre_partes_superficiais\"><\/span>7. Encontre partes superficiais<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"4876\" data-end=\"4926\">L\u00ea o artigo novamente como se fosses um visitante.<\/p>\n<p dir=\"auto\" data-start=\"4928\" data-end=\"4964\">Procura se existem se\u00e7\u00f5es que dizem:<\/p>\n<blockquote data-start=\"4966\" data-end=\"4989\">\n<p dir=\"auto\" data-start=\"4968\" data-end=\"4989\">\u201cOtimize as imagens.\u201d<\/p>\n<\/blockquote>\n<p dir=\"auto\" data-start=\"4991\" data-end=\"5028\">Mas n\u00e3o explicam <strong data-start=\"5008\" data-end=\"5027\">como fazer isso<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"5030\" data-end=\"5060\">Nesse caso, acrescenta passos.<\/p>\n<p dir=\"auto\" data-start=\"5062\" data-end=\"5072\">Em vez de:<\/p>\n<blockquote data-start=\"5074\" data-end=\"5098\">\n<p dir=\"auto\" data-start=\"5076\" data-end=\"5098\">\u201cComprima as imagens.\u201d<\/p>\n<\/blockquote>\n<p dir=\"auto\" data-start=\"5100\" data-end=\"5115\">Podes explicar:<\/p>\n<ol data-start=\"5117\" data-end=\"5251\">\n<li data-section-id=\"123o5el\" data-start=\"5117\" data-end=\"5142\">Redimensione a imagem.<\/li>\n<li data-section-id=\"17v7ucr\" data-start=\"5143\" data-end=\"5166\">Comprima o ficheiro.<\/li>\n<li data-section-id=\"1a7ol8z\" data-start=\"5167\" data-end=\"5198\">Escolha um formato adequado.<\/li>\n<li data-section-id=\"1s8v2pw\" data-start=\"5199\" data-end=\"5225\">Envie para o WordPress.<\/li>\n<li data-section-id=\"k3y9bn\" data-start=\"5226\" data-end=\"5251\">Verifique a qualidade.<\/li>\n<\/ol>\n<p dir=\"auto\" data-start=\"5253\" data-end=\"5293\">Assim, o conte\u00fado torna-se mais pr\u00e1tico.<\/p>\n<hr data-start=\"5295\" data-end=\"5298\" \/>\n<h1 dir=\"auto\" data-section-id=\"10d5apz\" data-start=\"5300\" data-end=\"5322\"><span class=\"ez-toc-section\" id=\"8_Adicione_exemplos\"><\/span>8. Adicione exemplos<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"5324\" data-end=\"5375\">Exemplos tornam os artigos mais f\u00e1ceis de entender.<\/p>\n<p dir=\"auto\" data-start=\"5377\" data-end=\"5403\">Em vez de apenas explicar:<\/p>\n<blockquote data-start=\"5405\" data-end=\"5430\">\n<p dir=\"auto\" data-start=\"5407\" data-end=\"5430\">\u201cUse uma URL amig\u00e1vel.\u201d<\/p>\n<\/blockquote>\n<p dir=\"auto\" data-start=\"5432\" data-end=\"5439\">Mostra:<\/p>\n<p dir=\"auto\" data-start=\"5441\" data-end=\"5464\"><strong data-start=\"5441\" data-end=\"5464\">URL pouco amig\u00e1vel:<\/strong><\/p>\n<p dir=\"auto\" data-start=\"5466\" data-end=\"5484\"><code data-start=\"5466\" data-end=\"5484\">site.com\/?p=2847<\/code><\/p>\n<p dir=\"auto\" data-start=\"5486\" data-end=\"5505\"><strong data-start=\"5486\" data-end=\"5505\">URL mais clara:<\/strong><\/p>\n<p dir=\"auto\" data-start=\"5507\" data-end=\"5554\"><code data-start=\"5507\" data-end=\"5554\">site.com\/como-configurar-permalinks-wordpress<\/code><\/p>\n<p dir=\"auto\" data-start=\"5556\" data-end=\"5612\">O leitor consegue compreender imediatamente a diferen\u00e7a.<\/p>\n<hr data-start=\"5614\" data-end=\"5617\" \/>\n<h1 dir=\"auto\" data-section-id=\"11ajeyd\" data-start=\"5619\" data-end=\"5645\"><span class=\"ez-toc-section\" id=\"9_Melhore_os_subtitulos\"><\/span>9. Melhore os subt\u00edtulos<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"5647\" data-end=\"5697\">Um artigo antigo pode ter grandes blocos de texto.<\/p>\n<p dir=\"auto\" data-start=\"5699\" data-end=\"5719\">Divide-os em se\u00e7\u00f5es.<\/p>\n<p dir=\"auto\" data-start=\"5721\" data-end=\"5733\">Por exemplo:<\/p>\n<h3 dir=\"auto\" data-section-id=\"zxem48\" data-start=\"5735\" data-end=\"5769\"><span class=\"ez-toc-section\" id=\"H2_%E2%80%94_O_que_sao_palavras-chave\"><\/span>H2 \u2014 O que s\u00e3o palavras-chave?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 dir=\"auto\" data-section-id=\"brdles\" data-start=\"5771\" data-end=\"5809\"><span class=\"ez-toc-section\" id=\"H2_%E2%80%94_Como_encontrar_palavras-chave\"><\/span>H2 \u2014 Como encontrar palavras-chave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 dir=\"auto\" data-section-id=\"142qno2\" data-start=\"5811\" data-end=\"5856\"><span class=\"ez-toc-section\" id=\"H2_%E2%80%94_Como_escolher_a_melhor_palavra-chave\"><\/span>H2 \u2014 Como escolher a melhor palavra-chave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 dir=\"auto\" data-section-id=\"h5i66k\" data-start=\"5858\" data-end=\"5889\"><span class=\"ez-toc-section\" id=\"H2_%E2%80%94_Erros_que_deves_evitar\"><\/span>H2 \u2014 Erros que deves evitar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3 dir=\"auto\" data-section-id=\"1jf7b73\" data-start=\"5891\" data-end=\"5909\"><span class=\"ez-toc-section\" id=\"H2_%E2%80%94_Conclusao\"><\/span>H2 \u2014 Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\" data-start=\"5911\" data-end=\"5971\">Isso melhora a leitura e facilita a navega\u00e7\u00e3o pelo conte\u00fado.<\/p>\n<hr data-start=\"5973\" data-end=\"5976\" \/>\n<h1 dir=\"auto\" data-section-id=\"1kda5im\" data-start=\"5978\" data-end=\"6007\"><span class=\"ez-toc-section\" id=\"10_Adicione_links_internos\"><\/span>10. Adicione links internos<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"6009\" data-end=\"6108\">Quando atualizares um artigo antigo, verifica quais conte\u00fados novos publicaste desde a sua cria\u00e7\u00e3o.<\/p>\n<p dir=\"auto\" data-start=\"6110\" data-end=\"6154\">Imagina que tens um artigo antigo sobre SEO.<\/p>\n<p dir=\"auto\" data-start=\"6156\" data-end=\"6174\">Depois publicaste:<\/p>\n<ul data-start=\"6176\" data-end=\"6302\">\n<li data-section-id=\"9kfydb\" data-start=\"6176\" data-end=\"6208\">como encontrar palavras-chave;<\/li>\n<li data-section-id=\"18di1cb\" data-start=\"6209\" data-end=\"6244\">como corrigir conte\u00fado duplicado;<\/li>\n<li data-section-id=\"1ah69ih\" data-start=\"6245\" data-end=\"6273\">como configurar canonical;<\/li>\n<li data-section-id=\"1sdwww6\" data-start=\"6274\" data-end=\"6302\">como criar links internos.<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"6304\" data-end=\"6371\">Se esses assuntos forem relevantes, podes criar liga\u00e7\u00f5es para eles.<\/p>\n<p dir=\"auto\" data-start=\"6373\" data-end=\"6431\">Isso cria uma estrutura mais conectada entre os conte\u00fados.<\/p>\n<p dir=\"auto\" data-start=\"6433\" data-end=\"6599\">O Google recomenda links rastre\u00e1veis e utiliza links para descobrir p\u00e1ginas; tamb\u00e9m recomenda uma estrutura l\u00f3gica de navega\u00e7\u00e3o.<\/p>\n<hr data-start=\"6601\" data-end=\"6604\" \/>\n<h1 dir=\"auto\" data-section-id=\"1vwk21p\" data-start=\"6606\" data-end=\"6635\"><span class=\"ez-toc-section\" id=\"11_Corrija_links_quebrados\"><\/span>11. Corrija links quebrados<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"6637\" data-end=\"6693\">Um artigo antigo pode conter links que j\u00e1 n\u00e3o funcionam.<\/p>\n<p dir=\"auto\" data-start=\"6695\" data-end=\"6739\">Por isso, ao atualiz\u00e1-lo, verifica os links.<\/p>\n<p dir=\"auto\" data-start=\"6741\" data-end=\"6749\">Procura:<\/p>\n<ul data-start=\"6751\" data-end=\"6859\">\n<li data-section-id=\"wkabh6\" data-start=\"6751\" data-end=\"6781\">p\u00e1ginas que foram removidas;<\/li>\n<li data-section-id=\"1mjfv6a\" data-start=\"6782\" data-end=\"6799\">URLs alteradas;<\/li>\n<li data-section-id=\"d4x6bx\" data-start=\"6800\" data-end=\"6828\">links que apresentam erro;<\/li>\n<li data-section-id=\"px37s9\" data-start=\"6829\" data-end=\"6859\">recursos que j\u00e1 n\u00e3o existem.<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"6861\" data-end=\"6900\">Se encontrares um link quebrado, podes:<\/p>\n<p dir=\"auto\" data-start=\"6902\" data-end=\"6943\"><strong data-start=\"6902\" data-end=\"6939\">substitu\u00ed-lo por um recurso atual<\/strong>, ou<\/p>\n<p dir=\"auto\" data-start=\"6945\" data-end=\"6994\"><strong data-start=\"6945\" data-end=\"6963\">remover o link<\/strong>, se ele j\u00e1 n\u00e3o for necess\u00e1rio.<\/p>\n<hr data-start=\"6996\" data-end=\"6999\" \/>\n<h1 dir=\"auto\" data-section-id=\"vhw3w7\" data-start=\"7001\" data-end=\"7025\"><span class=\"ez-toc-section\" id=\"12_Melhore_as_imagens\"><\/span>12. Melhore as imagens<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"7027\" data-end=\"7067\">As imagens tamb\u00e9m podem ser atualizadas.<\/p>\n<p dir=\"auto\" data-start=\"7069\" data-end=\"7078\">Verifica:<\/p>\n<ul data-start=\"7080\" data-end=\"7184\">\n<li data-section-id=\"1bicc08\" data-start=\"7080\" data-end=\"7092\">dimens\u00f5es;<\/li>\n<li data-section-id=\"u6rod\" data-start=\"7093\" data-end=\"7115\">tamanho do ficheiro;<\/li>\n<li data-section-id=\"qelmwv\" data-start=\"7116\" data-end=\"7126\">formato;<\/li>\n<li data-section-id=\"o284ev\" data-start=\"7127\" data-end=\"7139\">qualidade;<\/li>\n<li data-section-id=\"10mquv8\" data-start=\"7140\" data-end=\"7160\">texto alternativo;<\/li>\n<li data-section-id=\"170io6e\" data-start=\"7161\" data-end=\"7184\">relev\u00e2ncia da imagem.<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"7186\" data-end=\"7310\">Se tens uma imagem de 2 MB que pode ser reduzida para algumas centenas de KB mantendo boa qualidade, vale a pena otimiz\u00e1-la.<\/p>\n<p dir=\"auto\" data-start=\"7312\" data-end=\"7359\">Isso pode contribuir para uma p\u00e1gina mais leve.<\/p>\n<hr data-start=\"7361\" data-end=\"7364\" \/>\n<h1 dir=\"auto\" data-section-id=\"1pbv5e7\" data-start=\"7366\" data-end=\"7406\"><span class=\"ez-toc-section\" id=\"13_Atualize_a_palavra-chave_principal\"><\/span>13. Atualize a palavra-chave principal<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"7408\" data-end=\"7485\">Talvez o artigo tenha sido criado sem uma estrat\u00e9gia clara de palavras-chave.<\/p>\n<p dir=\"auto\" data-start=\"7487\" data-end=\"7564\">Ao atualiz\u00e1-lo, podes definir uma express\u00e3o principal relacionada ao assunto.<\/p>\n<p dir=\"auto\" data-start=\"7566\" data-end=\"7578\">Por exemplo:<\/p>\n<p dir=\"auto\" data-start=\"7580\" data-end=\"7613\"><strong data-start=\"7580\" data-end=\"7589\">Tema:<\/strong><br data-start=\"7589\" data-end=\"7592\" \/>Otimiza\u00e7\u00e3o de imagens<\/p>\n<p dir=\"auto\" data-start=\"7615\" data-end=\"7682\"><strong data-start=\"7615\" data-end=\"7643\">Palavra-chave principal:<\/strong><br data-start=\"7643\" data-end=\"7646\" \/><code data-start=\"7646\" data-end=\"7682\">como otimizar imagens no WordPress<\/code><\/p>\n<p dir=\"auto\" data-start=\"7684\" data-end=\"7750\">Depois, verifica se o conte\u00fado realmente responde a essa pesquisa.<\/p>\n<p dir=\"auto\" data-start=\"7752\" data-end=\"7972\">N\u00e3o precisas repetir a express\u00e3o em todas as frases. O Google considera repeti\u00e7\u00e3o artificial de palavras-chave uma pr\u00e1tica de <em data-start=\"7878\" data-end=\"7896\">keyword stuffing<\/em>, que faz parte das pol\u00edticas de spam.<\/p>\n<hr data-start=\"7974\" data-end=\"7977\" \/>\n<h1 dir=\"auto\" data-section-id=\"zmix0j\" data-start=\"7979\" data-end=\"8042\"><span class=\"ez-toc-section\" id=\"14_Nao_transforme_a_atualizacao_em_preenchimento_de_palavras\"><\/span>14. N\u00e3o transforme a atualiza\u00e7\u00e3o em preenchimento de palavras<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"8044\" data-end=\"8087\">Atualizar um artigo n\u00e3o significa aumentar:<\/p>\n<p dir=\"auto\" data-start=\"8089\" data-end=\"8122\"><strong data-start=\"8089\" data-end=\"8122\">800 palavras \u2192 2.000 palavras<\/strong><\/p>\n<p dir=\"auto\" data-start=\"8124\" data-end=\"8147\">s\u00f3 para deix\u00e1-lo maior.<\/p>\n<p dir=\"auto\" data-start=\"8149\" data-end=\"8221\">Se o problema pode ser explicado em 900 palavras, n\u00e3o precisas de 2.000.<\/p>\n<p dir=\"auto\" data-start=\"8223\" data-end=\"8299\">Acrescenta informa\u00e7\u00e3o quando ela <strong data-start=\"8256\" data-end=\"8298\">resolve uma necessidade real do leitor<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"8301\" data-end=\"8351\">Um artigo mais longo n\u00e3o \u00e9 automaticamente melhor.<\/p>\n<hr data-start=\"8353\" data-end=\"8356\" \/>\n<h1 dir=\"auto\" data-section-id=\"133c1vj\" data-start=\"8358\" data-end=\"8397\"><span class=\"ez-toc-section\" id=\"15_Adicione_informacoes_que_faltavam\"><\/span>15. Adicione informa\u00e7\u00f5es que faltavam<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"8399\" data-end=\"8463\">Esta \u00e9 uma das melhores maneiras de melhorar um conte\u00fado antigo.<\/p>\n<p dir=\"auto\" data-start=\"8465\" data-end=\"8474\">Pergunta:<\/p>\n<blockquote data-start=\"8476\" data-end=\"8547\">\n<p dir=\"auto\" data-start=\"8478\" data-end=\"8547\">\u201cO que uma pessoa que est\u00e1 lendo este artigo ainda precisaria saber?\u201d<\/p>\n<\/blockquote>\n<p dir=\"auto\" data-start=\"8549\" data-end=\"8640\">Por exemplo, se o artigo explica como instalar um plugin, talvez tamb\u00e9m seja \u00fatil explicar:<\/p>\n<ul data-start=\"8642\" data-end=\"8751\">\n<li data-section-id=\"1d5dtb7\" data-start=\"8642\" data-end=\"8660\">como configurar;<\/li>\n<li data-section-id=\"1m0mawo\" data-start=\"8661\" data-end=\"8692\">quais op\u00e7\u00f5es s\u00e3o importantes;<\/li>\n<li data-section-id=\"1w0bflv\" data-start=\"8693\" data-end=\"8708\">erros comuns;<\/li>\n<li data-section-id=\"1sanhi0\" data-start=\"8709\" data-end=\"8723\">como testar;<\/li>\n<li data-section-id=\"1lc8ouv\" data-start=\"8724\" data-end=\"8751\">quando n\u00e3o usar o plugin.<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"8753\" data-end=\"8829\">Assim, o artigo passa de uma explica\u00e7\u00e3o superficial para um verdadeiro guia.<\/p>\n<hr data-start=\"8831\" data-end=\"8834\" \/>\n<h1 dir=\"auto\" data-section-id=\"jkgmwz\" data-start=\"8836\" data-end=\"8874\"><span class=\"ez-toc-section\" id=\"16_Verifique_a_intencao_de_pesquisa\"><\/span>16. Verifique a inten\u00e7\u00e3o de pesquisa<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"8876\" data-end=\"8970\">A inten\u00e7\u00e3o do utilizador pode ser diferente daquela que imaginaste quando escreveste o artigo.<\/p>\n<p dir=\"auto\" data-start=\"8972\" data-end=\"9001\">Por exemplo, algu\u00e9m pesquisa:<\/p>\n<p dir=\"auto\" data-start=\"9003\" data-end=\"9036\"><strong data-start=\"9003\" data-end=\"9036\">\u201ccomo melhorar SEO WordPress\u201d<\/strong><\/p>\n<p dir=\"auto\" data-start=\"9038\" data-end=\"9092\">Essa pessoa provavelmente procura instru\u00e7\u00f5es pr\u00e1ticas.<\/p>\n<p dir=\"auto\" data-start=\"9094\" data-end=\"9237\">Se o teu artigo passa metade do tempo explicando a hist\u00f3ria do SEO e apenas no final apresenta algumas dicas, talvez seja melhor reorganiz\u00e1-lo.<\/p>\n<p dir=\"auto\" data-start=\"9239\" data-end=\"9259\">Come\u00e7a pela solu\u00e7\u00e3o.<\/p>\n<p dir=\"auto\" data-start=\"9261\" data-end=\"9302\">Depois, acrescenta o contexto necess\u00e1rio.<\/p>\n<hr data-start=\"9304\" data-end=\"9307\" \/>\n<h1 dir=\"auto\" data-section-id=\"15ctc9x\" data-start=\"9309\" data-end=\"9346\"><span class=\"ez-toc-section\" id=\"17_Melhore_a_estrutura_do_conteudo\"><\/span>17. Melhore a estrutura do conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"9348\" data-end=\"9379\">Uma estrutura simples pode ser:<\/p>\n<h3 dir=\"auto\" data-section-id=\"2fyqia\" data-start=\"9381\" data-end=\"9395\"><span class=\"ez-toc-section\" id=\"Introducao\"><\/span>Introdu\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\" data-start=\"9397\" data-end=\"9418\">Apresenta o problema.<\/p>\n<h3 dir=\"auto\" data-section-id=\"1neuzpt\" data-start=\"9420\" data-end=\"9455\"><span class=\"ez-toc-section\" id=\"O_que_esta_causando_o_problema\"><\/span>O que est\u00e1 causando o problema?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\" data-start=\"9457\" data-end=\"9465\">Explica.<\/p>\n<h3 dir=\"auto\" data-section-id=\"px6kjy\" data-start=\"9467\" data-end=\"9484\"><span class=\"ez-toc-section\" id=\"Como_resolver\"><\/span>Como resolver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\" data-start=\"9486\" data-end=\"9506\">Apresenta os passos.<\/p>\n<h3 dir=\"auto\" data-section-id=\"za4wqe\" data-start=\"9508\" data-end=\"9524\"><span class=\"ez-toc-section\" id=\"Erros_comuns\"><\/span>Erros comuns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\" data-start=\"9526\" data-end=\"9546\">Mostra o que evitar.<\/p>\n<h3 dir=\"auto\" data-section-id=\"1hva9qa\" data-start=\"9548\" data-end=\"9561\"><span class=\"ez-toc-section\" id=\"Checklist\"><\/span>Checklist<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\" data-start=\"9563\" data-end=\"9584\">Facilita a aplica\u00e7\u00e3o.<\/p>\n<h3 dir=\"auto\" data-section-id=\"13hu4h\" data-start=\"9586\" data-end=\"9599\"><span class=\"ez-toc-section\" id=\"Conclusao\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\" data-start=\"9601\" data-end=\"9618\">Resume a solu\u00e7\u00e3o.<\/p>\n<p dir=\"auto\" data-start=\"9620\" data-end=\"9686\">Essa estrutura funciona muito bem para artigos de car\u00e1ter pr\u00e1tico.<\/p>\n<hr data-start=\"9688\" data-end=\"9691\" \/>\n<h1 dir=\"auto\" data-section-id=\"g3ae2v\" data-start=\"9693\" data-end=\"9756\"><span class=\"ez-toc-section\" id=\"18_Atualize_a_data_apenas_quando_houver_uma_atualizacao_real\"><\/span>18. Atualize a data apenas quando houver uma atualiza\u00e7\u00e3o real<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"9758\" data-end=\"9823\">N\u00e3o alteres a data simplesmente para fazer o artigo parecer novo.<\/p>\n<p dir=\"auto\" data-start=\"9825\" data-end=\"9924\">Se fizeste uma atualiza\u00e7\u00e3o significativa, podes atualizar a informa\u00e7\u00e3o correspondente no WordPress.<\/p>\n<p dir=\"auto\" data-start=\"9926\" data-end=\"9985\">O importante \u00e9 que a p\u00e1gina realmente tenha sido melhorada.<\/p>\n<p dir=\"auto\" data-start=\"9987\" data-end=\"10058\">A data n\u00e3o deve ser utilizada como substituto para conte\u00fado atualizado.<\/p>\n<hr data-start=\"10060\" data-end=\"10063\" \/>\n<h1 dir=\"auto\" data-section-id=\"prk13x\" data-start=\"10065\" data-end=\"10111\"><span class=\"ez-toc-section\" id=\"19_Faca_uma_revisao_final_antes_de_publicar\"><\/span>19. Fa\u00e7a uma revis\u00e3o final antes de publicar<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"10113\" data-end=\"10156\">Depois de terminar a atualiza\u00e7\u00e3o, verifica:<\/p>\n<p dir=\"auto\" data-start=\"10158\" data-end=\"10197\"><strong data-start=\"10158\" data-end=\"10197\">&#x2611; O t\u00edtulo corresponde ao conte\u00fado?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"10199\" data-end=\"10226\"><strong data-start=\"10199\" data-end=\"10226\">&#x2611; A introdu\u00e7\u00e3o \u00e9 clara?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"10228\" data-end=\"10264\"><strong data-start=\"10228\" data-end=\"10264\">&#x2611; A palavra-chave est\u00e1 adequada?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"10266\" data-end=\"10307\"><strong data-start=\"10266\" data-end=\"10307\">&#x2611; Existem informa\u00e7\u00f5es desatualizadas?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"10309\" data-end=\"10334\"><strong data-start=\"10309\" data-end=\"10334\">&#x2611; Os links funcionam?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"10336\" data-end=\"10376\"><strong data-start=\"10336\" data-end=\"10376\">&#x2611; Existem links internos relevantes?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"10378\" data-end=\"10412\"><strong data-start=\"10378\" data-end=\"10412\">&#x2611; As imagens est\u00e3o otimizadas?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"10414\" data-end=\"10452\"><strong data-start=\"10414\" data-end=\"10452\">&#x2611; Os subt\u00edtulos est\u00e3o organizados?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"10454\" data-end=\"10503\"><strong data-start=\"10454\" data-end=\"10503\">&#x2611; O conte\u00fado responde \u00e0 inten\u00e7\u00e3o da pesquisa?<\/strong><\/p>\n<p dir=\"auto\" data-start=\"10505\" data-end=\"10562\"><strong data-start=\"10505\" data-end=\"10562\">&#x2611; Existem partes repetitivas que podem ser removidas?<\/strong><\/p>\n<hr data-start=\"10564\" data-end=\"10567\" \/>\n<h1 dir=\"auto\" data-section-id=\"11fjd2i\" data-start=\"10569\" data-end=\"10589\"><span class=\"ez-toc-section\" id=\"Um_exemplo_pratico\"><\/span>Um exemplo pr\u00e1tico<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"10591\" data-end=\"10627\">Imagina que tens este artigo antigo:<\/p>\n<p dir=\"auto\" data-start=\"10629\" data-end=\"10667\"><strong data-start=\"10629\" data-end=\"10667\">\u201cComo melhorar o SEO do WordPress\u201d<\/strong><\/p>\n<p dir=\"auto\" data-start=\"10669\" data-end=\"10680\">Ele possui:<\/p>\n<ul data-start=\"10682\" data-end=\"10816\">\n<li data-section-id=\"bermcu\" data-start=\"10682\" data-end=\"10697\">700 palavras;<\/li>\n<li data-section-id=\"o3y0ma\" data-start=\"10698\" data-end=\"10718\">uma imagem pesada;<\/li>\n<li data-section-id=\"1uju17n\" data-start=\"10719\" data-end=\"10743\">poucos links internos;<\/li>\n<li data-section-id=\"1vncwxs\" data-start=\"10744\" data-end=\"10766\">informa\u00e7\u00f5es antigas;<\/li>\n<li data-section-id=\"z78h40\" data-start=\"10767\" data-end=\"10816\">nenhuma se\u00e7\u00e3o sobre pesquisa de palavras-chave.<\/li>\n<\/ul>\n<h3 dir=\"auto\" data-section-id=\"fkph8a\" data-start=\"10818\" data-end=\"10842\"><span class=\"ez-toc-section\" id=\"Antes_da_atualizacao\"><\/span>Antes da atualiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\" data-start=\"10844\" data-end=\"10875\">O artigo \u00e9 curto e superficial.<\/p>\n<h3 dir=\"auto\" data-section-id=\"1txmusz\" data-start=\"10877\" data-end=\"10902\"><span class=\"ez-toc-section\" id=\"Depois_da_atualizacao\"><\/span>Depois da atualiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"auto\" data-start=\"10904\" data-end=\"10910\">Podes:<\/p>\n<ul data-start=\"10912\" data-end=\"11180\">\n<li data-section-id=\"wv2s11\" data-start=\"10912\" data-end=\"10932\">melhorar o t\u00edtulo;<\/li>\n<li data-section-id=\"lhc5bm\" data-start=\"10933\" data-end=\"10959\">reescrever a introdu\u00e7\u00e3o;<\/li>\n<li data-section-id=\"ngm7ag\" data-start=\"10960\" data-end=\"10991\">adicionar informa\u00e7\u00f5es atuais;<\/li>\n<li data-section-id=\"qt1h02\" data-start=\"10992\" data-end=\"11014\">explicar cada passo;<\/li>\n<li data-section-id=\"1vrxykj\" data-start=\"11015\" data-end=\"11053\">adicionar links para outros artigos;<\/li>\n<li data-section-id=\"koxfwn\" data-start=\"11054\" data-end=\"11074\">otimizar a imagem;<\/li>\n<li data-section-id=\"1dld5d\" data-start=\"11075\" data-end=\"11102\">corrigir links quebrados;<\/li>\n<li data-section-id=\"sdqdba\" data-start=\"11103\" data-end=\"11130\">acrescentar um checklist;<\/li>\n<li data-section-id=\"i9jna5\" data-start=\"11131\" data-end=\"11158\">melhorar a palavra-chave;<\/li>\n<li data-section-id=\"10lu89\" data-start=\"11159\" data-end=\"11180\">remover repeti\u00e7\u00f5es.<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"11182\" data-end=\"11238\">O resultado n\u00e3o precisa necessariamente ser muito maior.<\/p>\n<p dir=\"auto\" data-start=\"11240\" data-end=\"11266\"><strong data-start=\"11240\" data-end=\"11266\">Precisa ser mais \u00fatil.<\/strong><\/p>\n<hr data-start=\"11268\" data-end=\"11271\" \/>\n<h1 dir=\"auto\" data-section-id=\"phqx1f\" data-start=\"11273\" data-end=\"11317\"><span class=\"ez-toc-section\" id=\"Com_que_frequencia_devo_atualizar_artigos\"><\/span>Com que frequ\u00eancia devo atualizar artigos?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"11319\" data-end=\"11355\">N\u00e3o existe uma frequ\u00eancia universal.<\/p>\n<p dir=\"auto\" data-start=\"11357\" data-end=\"11376\">Depende do assunto.<\/p>\n<p dir=\"auto\" data-start=\"11378\" data-end=\"11463\">Um artigo sobre um conceito relativamente est\u00e1vel pode precisar de poucas altera\u00e7\u00f5es.<\/p>\n<p dir=\"auto\" data-start=\"11465\" data-end=\"11484\">J\u00e1 um artigo sobre:<\/p>\n<ul data-start=\"11486\" data-end=\"11586\">\n<li data-section-id=\"1qfut8p\" data-start=\"11486\" data-end=\"11496\">plugins;<\/li>\n<li data-section-id=\"u6kpht\" data-start=\"11497\" data-end=\"11511\">ferramentas;<\/li>\n<li data-section-id=\"ja3ksv\" data-start=\"11512\" data-end=\"11521\">pre\u00e7os;<\/li>\n<li data-section-id=\"1s5uijk\" data-start=\"11522\" data-end=\"11545\">vers\u00f5es do WordPress;<\/li>\n<li data-section-id=\"5m865y\" data-start=\"11546\" data-end=\"11564\">funcionalidades;<\/li>\n<li data-section-id=\"11igprv\" data-start=\"11565\" data-end=\"11586\">estrat\u00e9gias de SEO;<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"11588\" data-end=\"11630\">pode precisar de revis\u00f5es mais frequentes.<\/p>\n<p dir=\"auto\" data-start=\"11632\" data-end=\"11775\">Uma boa pr\u00e1tica \u00e9 revisar periodicamente os conte\u00fados mais importantes e aqueles que mostram sinais de desatualiza\u00e7\u00e3o ou mudan\u00e7a de desempenho.<\/p>\n<hr data-start=\"11777\" data-end=\"11780\" \/>\n<h1 dir=\"auto\" data-section-id=\"1cb93bd\" data-start=\"11782\" data-end=\"11813\"><span class=\"ez-toc-section\" id=\"O_ciclo_ideal_para_o_teu_blog\"><\/span>O ciclo ideal para o teu blog<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"11815\" data-end=\"11844\">Podes utilizar este processo:<\/p>\n<p dir=\"auto\" data-start=\"11846\" data-end=\"11868\"><strong data-start=\"11846\" data-end=\"11868\">1. Publicar artigo<\/strong><\/p>\n<p dir=\"auto\" data-start=\"11870\" data-end=\"11873\">\u2193<\/p>\n<p dir=\"auto\" data-start=\"11875\" data-end=\"11904\"><strong data-start=\"11875\" data-end=\"11904\">2. Esperar acumular dados<\/strong><\/p>\n<p dir=\"auto\" data-start=\"11906\" data-end=\"11907\">\u2193<\/p>\n<p dir=\"auto\" data-start=\"11909\" data-end=\"11940\"><strong data-start=\"11909\" data-end=\"11940\">3. Verificar Search Console<\/strong><\/p>\n<p dir=\"auto\" data-start=\"11942\" data-end=\"11943\">\u2193<\/p>\n<p dir=\"auto\" data-start=\"11945\" data-end=\"11977\"><strong data-start=\"11945\" data-end=\"11977\">4. Identificar oportunidades<\/strong><\/p>\n<p dir=\"auto\" data-start=\"11979\" data-end=\"11980\">\u2193<\/p>\n<p dir=\"auto\" data-start=\"11982\" data-end=\"12009\"><strong data-start=\"11982\" data-end=\"12009\">5. Atualizar o conte\u00fado<\/strong><\/p>\n<p dir=\"auto\" data-start=\"12011\" data-end=\"12012\">\u2193<\/p>\n<p dir=\"auto\" data-start=\"12014\" data-end=\"12045\"><strong data-start=\"12014\" data-end=\"12045\">6. Adicionar links internos<\/strong><\/p>\n<p dir=\"auto\" data-start=\"12047\" data-end=\"12048\">\u2193<\/p>\n<p dir=\"auto\" data-start=\"12050\" data-end=\"12075\"><strong data-start=\"12050\" data-end=\"12075\">7. Corrigir problemas<\/strong><\/p>\n<p dir=\"auto\" data-start=\"12077\" data-end=\"12078\">\u2193<\/p>\n<p dir=\"auto\" data-start=\"12080\" data-end=\"12114\"><strong data-start=\"12080\" data-end=\"12114\">8. Publicar a vers\u00e3o melhorada<\/strong><\/p>\n<p dir=\"auto\" data-start=\"12116\" data-end=\"12117\">\u2193<\/p>\n<p dir=\"auto\" data-start=\"12119\" data-end=\"12148\"><strong data-start=\"12119\" data-end=\"12148\">9. Continuar acompanhando<\/strong><\/p>\n<p dir=\"auto\" data-start=\"12150\" data-end=\"12264\">Esse processo transforma o teu blog em algo que <strong data-start=\"12198\" data-end=\"12222\">evolui continuamente<\/strong>, em vez de simplesmente acumular artigos.<\/p>\n<hr data-start=\"12266\" data-end=\"12269\" \/>\n<h1 dir=\"auto\" data-section-id=\"1g4xr35\" data-start=\"12271\" data-end=\"12282\"><span class=\"ez-toc-section\" id=\"Conclusao-2\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p dir=\"auto\" data-start=\"12284\" data-end=\"12395\">Se tens um blog WordPress, n\u00e3o precisas depender apenas da publica\u00e7\u00e3o de novos artigos para melhorar o teu SEO.<\/p>\n<p dir=\"auto\" data-start=\"12397\" data-end=\"12465\"><strong data-start=\"12397\" data-end=\"12465\">Os conte\u00fados antigos tamb\u00e9m podem ser oportunidades de melhoria.<\/strong><\/p>\n<p dir=\"auto\" data-start=\"12467\" data-end=\"12671\">Ao revisar artigos existentes, podes corrigir informa\u00e7\u00f5es desatualizadas, melhorar t\u00edtulos, adicionar exemplos, corrigir links, otimizar imagens, criar liga\u00e7\u00f5es internas e tornar o conte\u00fado mais completo.<\/p>\n<p dir=\"auto\" data-start=\"12673\" data-end=\"12730\">O objetivo n\u00e3o \u00e9 simplesmente fazer o artigo ficar maior.<\/p>\n<p dir=\"auto\" data-start=\"12732\" data-end=\"12834\">\u00c9 fazer com que ele <strong data-start=\"12752\" data-end=\"12833\">resolva melhor o problema do leitor hoje do que resolvia quando foi publicado<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"12836\" data-end=\"13017\">E uma das melhores formas de saber onde melhorar \u00e9 combinar a revis\u00e3o manual do conte\u00fado com os dados dispon\u00edveis no <strong data-start=\"12953\" data-end=\"12978\">Google Search Console<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<\/div>\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\" data-conversation-screenshot-content=\"\">\n<div><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mt-px h-px translate-y-(--scroll-root-safe-area-inset-bottom)\" aria-hidden=\"true\"><\/div>\n<div class=\"invisible mt-auto grid\">\n<div class=\"col-start-1 row-start-1\">\n<div class=\"pointer-events-none translate-y-(--scroll-root-safe-area-inset-bottom) R6Vx5W_threadScrollVars min-h-(--gutter-remaining-height,0px) group-data-stream-active\/scroll-root:h-[calc(var(--thread-response-height)-16*var(--spacing))]\"><\/div>\n<\/div>\n<div class=\"visible sticky bottom-(--scroll-root-safe-area-inset-bottom,0px) col-start-1 row-start-1 self-end\">\n<div class=\"\" data-testid=\"thread-disclaimer\">\n<div class=\"min-h-9 pt-2 text-center text-xs text-token-text-tertiary [view-transition-name:var(--vt-disclaimer)] pb-4 relative overflow-hidden @w-sm\/main:px-[60px]\">\n<div class=\"text-base mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"thread-bottom-container\" class=\"sticky bottom-0 z-10 isolate group\/thread-bottom-container w-full basis-auto has-data-has-thread-error:pt-2 has-data-has-thread-error:[box-shadow:var(--sharp-edge-bottom-shadow)] md:border-transparent md:pt-0 dark:border-white\/20 md:dark:border-transparent print:hidden pointer-events-none [--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] Ejxyja_threadFooterContentFade flex flex-col\">\n<div class=\"pointer-events-none\" data-thread-footer-overflow-spacer=\"\" data-testid=\"thread-footer-overflow-spacer\" aria-hidden=\"true\"><\/div>\n<div class=\"w-full\">\n<div class=\"text-base mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 pointer-events-auto @[53.5rem]\/main:[--thread-content-max-width:48rem] w-full\">\n<div class=\"pointer-events-auto mb-(--thread-component-gap,24px) w-full empty:hidden\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pointer-events-auto relative mx-auto h-0\">\n<div class=\"flex h-0 items-end justify-center motion-safe:transition-all motion-safe:delay-300 motion-safe:duration-300 group-[:not([data-scroll-from-end])]\/scroll-root:scale-50 group-[:not([data-scroll-from-end])]\/scroll-root:translate-y-2 group-[:not([data-scroll-from-end])]\/scroll-root:opacity-0 group-[:not([data-scroll-from-end])]\/scroll-root:pointer-events-none group-[:not([data-scroll-from-end])]\/scroll-root:duration-100 group-[:not([data-scroll-from-end])]\/scroll-root:delay-0 absolute start-1\/2 z-10 -translate-x-1\/2 bottom-[calc(100%+3*var(--spacing)+var(--thread-scroll-to-bottom-banner-offset,0px))]\"><\/div>\n<\/div>\n<div class=\"contents\">\n<div id=\"thread-bottom\" class=\"relative sm:group-data-[work-home-expanded]\/thread:sticky sm:group-data-[work-home-expanded]\/thread:top-[calc(var(--sticky-padding-top,0px)+var(--work-home-greeting-height,96px))] sm:group-data-[work-home-expanded]\/thread:z-10\">\n<div class=\"relative z-1\">\n<div class=\"text-base mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div>\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 mb-(--thread-component-gap,24px) sm:group-data-[work-home-expanded]\/thread:mb-0 pointer-events-auto\">\n<div class=\"w-full\">\n<div class=\"pointer-events-auto relative z-1 flex h-(--composer-container-height,100%) max-w-full flex-(--composer-container-flex,1) flex-col [--composer-container-height:auto]\">\n<div><\/div>\n<div><\/div>\n<div class=\"flex justify-center empty:hidden\"><\/div>\n<div class=\"contents\">\n<div class=\"absolute start-0 end-0 bottom-full z-20\" data-prompt-textarea-header=\"\"><\/div>\n<form class=\"group\/composer w-full\" autocomplete=\"off\" data-type=\"unified-composer\">\n<div class=\"hidden\"><input id=\"upload-files\" tabindex=\"-1\" multiple=\"multiple\" type=\"file\" data-photo-upload-enabled=\"true\" \/><\/div>\n<div class=\"relative\">\n<div class=\"bg-(--composer-surface-primary) grid cursor-text flex-col overflow-clip bg-clip-padding contain-inline-size motion-safe:transition-colors motion-safe:duration-200 motion-safe:ease-in-out group-not-data-expanded\/composer:min-h-[52px] grid-cols-[minmax(0,1fr)] grid-rows-[max-content_0_auto] [grid-template-areas:'eyebrow'_'controls'_'body'] shadow-short-composer max-sm:not-dark:shadow-[0_0_0_1px_rgba(0,_0,_0,_0.04),0_2px_8px_0_rgba(0,_0,_0,_0.04),0px_4px_40px_8px_rgba(0,_0,_0,_0.025)]\" data-composer-surface=\"true\">\n<div class=\"relative row-start-2 row-end-3 col-start-1 col-end-2 h-0 shrink-0\" data-composer-controls-anchor=\"\"><\/div>\n<div class=\"row-start-3 row-end-4 col-start-1 col-end-2 min-h-0 min-w-0 flex-1 px-2 py-[9px] group-not-data-expanded\/composer:py-[5px] max-sm:group-not-data-expanded\/composer:pb-2 grid grid-cols-[auto_1fr_auto] [grid-template-areas:'header_header_header'_'leading_primary_trailing'_'._footer_.'] group-data-expanded\/composer:[grid-template-areas:'header_header_header'_'primary_primary_primary'_'leading_footer_trailing'] max-sm:[grid-template-areas:'header_header_header'_'primary_primary_primary'_'leading_footer_trailing']\" data-composer-body=\"\" data-composer-grid=\"\">\n<div class=\"self-center [grid-area:leading]\" data-composer-transition-slot=\"leading\">\n<div id=\"_r_7o_\" class=\"fixed inset-s-[calc(anchor(center)+var(--oai-anchor-align-offset,0px))] inset-e-auto top-[calc(anchor(bottom)+var(--spacing))] bottom-auto h-fit -translate-x-1\/2 [position-try-fallbacks:flip-block] flex flex-col overflow-visible bg-transparent z-50 [inset-inline:auto]! translate-none! [position-area:span-all]\" role=\"tooltip\" hidden=\"\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"-my-2.5 flex overflow-x-hidden ps-1.75 pe-1.5 [grid-area:primary] group-data-expanded\/composer:mb-0 group-data-expanded\/composer:ps-2.5 group-data-expanded\/composer:pe-2.5 min-h-14 items-center\">\n<div class=\"wcDTda_prosemirror-parent -loYTa_composer Xe3xaa_composerHorizontalRules text-token-text-primary max-h-[max(30svh,5rem)] max-h-52 min-h-[var(--deep-research-composer-extra-height,unset)] flex-1 scroll-py-4 overflow-auto [scrollbar-width:thin] default-browser vertical-scroll-fade-mask group-data-[expanded-composer-mode-button]\/composer:pe-9\">\n<p><textarea class=\"wcDTda_fallbackTextarea\" dir=\"auto\" spellcheck=\"true\" name=\"prompt-textarea\" placeholder=\"Ask anything\" aria-label=\"Chat with ChatGPT\" data-virtualkeyboard=\"true\"><\/textarea><\/p>\n<div id=\"prompt-textarea\" class=\"ProseMirror\" role=\"textbox\" contenteditable=\"true\" spellcheck=\"true\" translate=\"no\" aria-label=\"Chat with ChatGPT\" data-virtualkeyboard=\"true\" aria-multiline=\"true\"><\/div>\n<\/div>\n<\/div>\n<div class=\"flex items-center gap-1 [grid-area:trailing]\" data-composer-transition-slot=\"trailing\">\n<div class=\"relative ms-1 flex items-center gap-1.5\">\n<div class=\"max-sm:hidden\">\n<div id=\"_r_7q_\" class=\"fixed inset-s-[calc(anchor(center)+var(--oai-anchor-align-offset,0px))] inset-e-auto top-[calc(anchor(bottom)+var(--spacing))] bottom-auto h-fit -translate-x-1\/2 [position-try-fallbacks:flip-block] flex flex-col overflow-visible bg-transparent z-50 [inset-inline:auto]! translate-none! 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